The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Crafting optimal content and programming is a difficult task for any entertainment executive. However, utilizing data-driven insights in making these decisions can make a big difference. This is where Parrot Analytics' insights can help. Let's take the example of analyzing "Adventure Time" for the month of March 2024 in the United Kingdom.
Demand data can be a crucial factor in determining content valuation. Content valuation is based on demand data, which can help to assess whether a particular show or title is in high demand, how much monetary value is there attached to the content, and more. For instance, "Adventure Time" is observed to have a demand that is 16.8 times the average show in the United Kingdom. This indicates that the show is commanding exceptional audience demand in the market. Considering the valuations based on this data can help determine the ROI of a specific title on a particular platform.
The demand data can be used to identify audience preferences and make informed acquisition decisions. By analyzing the shows that are highly preferred by fans of "Adventure Time" like "Futurama," content executives can figure out what kind of content the loyal viewers of "Adventure Time" prefer. This can help in identifying potential acquisition opportunities, producing original content, and offering better content choices.
Demand data can be used to make programming decisions. The show has a 99.6th percentile rank in the comedy genre, indicating that it has higher demand than 99.6% of all comedy shows in the UK. Based on this, the executives can analyze whether they need to program the show in a prime time slot or use the show to complement their current comedy lineup.
Demand data can answer questions concerning subscriber acquisition and retention. By analyzing the demand data, entertainment executives can decide which titles to add to their platform's or network's catalogs to retain their current audience while also adding new audiences. For instance, by seeing how the demand for "Adventure Time" has decreased by 19.6% over March, executives may decide to work on increasing the demand for the title via promotions or marketing.
The demand data can be used to inform distribution decisions. Expanding to new markets is always a challenging task for entertainment executives. However, by analyzing the top global markets where "Adventure Time" has the highest demand, entertainment executives can identify where best to distribute the show. For instance, while the United Kingdom is the second-ranked market for "Adventure Time" globally, analysis reveals that the show still has outstanding demand and high potential in other parts of the world, such as Russia, Brazil, and Canada.
In conclusion, analyzing audience desires via demand data is paramount to making crucial content, acquisition, distribution, and programming decisions. By understanding the six dimensions of a TV series- momentum, travelability, reach, longevity, franchisability, and demand- executives can make better and more well-informed decisions that are critical to the survival and growth of their platforms or networks.
Adventure Time's travelability to the United Kingdom in the last 30 days is 41%, which means that the audience demand for Adventure Time is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Adventure Time travels internationally.
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Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Adventure Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Adventure Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Adventure Time in the United Kingdom. We provide our partners with extensive media industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.