The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a TV series is crucial for making informed content decisions that resonate with subscribers and grow your business.
In the case of "Air Crash Investigation (Mayday)," demand data highlights the show's exceptional audience engagement. The demand for the show in the United Kingdom has been increasing recently and is outstanding, with an audience demand of 11.4 times the average show. Additionally, the show's rank in the United Kingdom moved up by 153 spots during March. The show's global performance across six dimensions - worldwide audience demand, travelability, longevity, momentum, franchisability, and reach - is equally impressive.
Demand data can also be leveraged to inform programming and acquisition decisions. For instance, audience demand for the show increased by 19.5% during March in the United Kingdom, possibly indicating a growing appetite for similar content. If there are programming gaps related to aviation history, this show could be a valuable addition to fill that gap. Furthermore, our global demand data shows that the show outperforms the average show in every market where it is watched, with Canada as the most dedicated consumer of the show. Acquirers looking to license the show globally could use demand data to identify markets that have untapped potential for aviation-related content.
Additionally, talent agencies, studios, and producers can use demand data to identify the most popular genres that resonate with their audience and optimize their pre-release marketing campaigns. Producers can leverage data and insights to create content that has the greatest potential of connecting with viewers.
Demand data is used in content valuation and calculation of ROI, so content valuation teams or executives can use the given example of 11.4 times the average show audience demand for "Air Crash Investigation (Mayday)" to assess the dollar value contribution the show brings over time to the platform or network.
Lastly, linear networks or pay TV networks can benefit by incorporating demand data to understand how the amalgamation of OTT content can benefit their SVOD service. Using demand data, they can cross-promote regularly demanded content across different platforms to prevent churns and saturate the market with OTT content to retain audiences' preferences.
In conclusion, by using Parrot Analytics' demand data, entertainment executives can make informed programming, acquisition, distribution, and content valuation decisions. The above example of "Air Crash Investigation (Mayday)" demonstrates how an entertainment leader can utilize demand data to better gauge viewer preferences, determine content value, and optimize programming decisions.
Air Crash Investigation (Mayday)'s travelability to the United Kingdom in the last 30 days is 106%, which means that the audience demand for Air Crash Investigation (Mayday) is 106% of the demand in its country of origin, Canada. Click through to another market to discover how well Air Crash Investigation (Mayday) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel Canada‘s Air Crash Investigation (Mayday) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel Canada and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Air Crash Investigation (Mayday), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Air Crash Investigation (Mayday) in the United Kingdom. We provide our partners with far-reaching SVOD know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.