The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, there are many decisions that need to be made in order to create successful content for your target audience. Using the example of "Alice In Borderland" for the month of March 2024 in the United Kingdom, we can see how demand data can play a pivotal role in informing content decisions.
Firstly, demand data can inform content valuation. In this case, Parrot Analytics' content valuation system uses global content demand to reveal the dollar value contribution of any title, to any platform, in any region. "Alice In Borderland" has 4.5 times the audience demand of the average show in the United Kingdom over the last 30 days and this high demand can be used to provide insights into the show's value to a streaming platform or TV network.
Demand data can also be used to inform acquisition and distribution decisions. By examining the top 10 global markets where "Alice In Borderland" is most in-demand over the last 30 days, we can see that China is "Alice In Borderland"'s number one market globally, with outstanding audience demand of 11.2x. This information can be used by a streaming platform or TV network to make informed decisions about the show's global distribution strategy and how to optimize content to suit different markets.
Programming decisions can also be informed by demand data, which provides insights into audience preferences and trends. For example, by understanding that people who like "Alice In Borderland" also like "Rick And Morty", "WandaVision", "Loki", "The Mandalorian", "Foundation", "The Last Of Us", "House Of The Dragon", "Stranger Things" and "Black Mirror", content decision makers can identify new concepts or partnerships for shows that have high demand. In addition, by examining the percentage of titles in the drama genre that have lower demand than "Alice In Borderland", it is possible to identify the genres that resonate most with the audience and focus on them in future shows.
Moreover, demand data can also provide insights into travelability, longevity, momentum, franchisability, and reach, which can inform strategic content decisions. For instance, in the case of "Alice In Borderland," the show has outstanding franchisability (spin-off potential) and outstanding longevity, which indicates that investing in spin-offs or sequels is a viable and potentially profitable option.
Finally, demand data can also be used to optimize a marketing campaign ahead of the show's premiere. In the case of "Alice In Borderland," the demand spiked in late March 2024 as such using demand data allows you to better understand audience preferences and allocate marketing spend more effectively.
In conclusion, demand data is a valuable tool that can inform content valuation, acquisition and distribution decisions, programming decisions, and marketing strategy. Using a show such as "Alice In Borderland" for the month of March 2024 in the United Kingdom, Parrot Analytics has demonstrated how demand data can provide important insights into audience demand, preferences, and trends.
Alice In Borderland ( 今際の国のアリス)'s travelability to the United Kingdom in the last 30 days is 91%, which means that the audience demand for Alice In Borderland ( 今際の国のアリス) is 91% of the demand in its country of origin, Japan. Click through to another market to discover how well Alice In Borderland ( 今際の国のアリス) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alice In Borderland ( 今際の国のアリス), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Alice In Borderland ( 今際の国のアリス) in the United Kingdom. We provide our partners with valuable subscription-video-on-demand competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.