The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data is crucial when making decisions around content valuation, acquisition, programming, and distribution. By analyzing data for shows such as "America's Got Talent: The Champions," executives can make more informed decisions about the value of this property for their platform or network.
One of the most important applications of demand data is content valuation. With the help of Parrot Analytics' content valuation system, executives can use demand data to determine how much content is worth to their platform, both in terms of the baseline value of a title and how it contributes to the platform's overall growth and engagement. For instance, using the demand data on "America's Got Talent: The Champions," executives can determine the show's dollar value contribution to their platform, in terms of audience demand, travelability, momentum, and reach across six dimensions.
The increased audience demand of "America's Got Talent: The Champions" in the United Kingdom, as compared to the show's average demand over the last 90 days, means that there has been a recent uptick in popularity that can be capitalized on. A detailed analysis of the show's viewership demand in the UK, as well as its global performance metrics according to Parrot Pulse, can help executives determine the potential extent of "America's Got Talent: The Champions" popularity on their platform.
Understanding which shows are similar to "America's Got Talent: The Champions" can also help executives in making better programming-related decisions. Audience demand data in this case indicates that shows like "Treehouse Masters," "Swamp People," "Barnwood Builders," and "CSI: NY" are similar in content type and are likely to attract a similar audience as "America's Got Talent: The Champions."
Another aspect to consider is the content's demand in the top global markets. Analyzing "America's Got Talent: The Champions" demand data across the top 10 global markets can provide insight into which regions to target for distribution and advertising. Executives can use this data to optimize release strategies, find new opportunity markets for content distribution, and identify under-monetized titles.
In conclusion, demand data has become a necessity in today's entertainment industry, helping executives make informed decisions around content valuation, acquisition, programming, and distribution. By analyzing "America's Got Talent: The Champions" demand data, executives can better understand the show's potential value, audience similarities, and global popularity, which in turn can inform their strategic decision-making process.
America's Got Talent: The Champions's travelability to the United Kingdom in the last 30 days is 10%, which means that the audience demand for America's Got Talent: The Champions is 10% of the demand in its country of origin, United States. Click through to another market to discover how well America's Got Talent: The Champions travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. America's Got Talent: The Champions), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as America's Got Talent: The Champions, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s America's Got Talent: The Champions is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for America's Got Talent: The Champions, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 4:40 a.m. PST using global television demand datasets from Parrot Analytics for America's Got Talent: The Champions in the United Kingdom. We provide our partners with far-reaching SVOD expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.