The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics’ demand data can help entertainment executives across the globe make more informed content, acquisition, distribution, and programming decisions. By analyzing the performance of America's Next Top Model in the United Kingdom, we can illustrate how demand data can be utilized.
Content Valuation: The demand data metric can reveal the dollar value contribution of any title to any platform in any region. The valuation for America's Next Top Model is good in the United Kingdom, with 4.4 times the demand of the average show in the region. This indicates that the show has a high value in the region, and executives can leverage this information for acquisition or content valuation decisions.
Global Performance and Travelability: Demand data enables executives to assess a show's audience demand from a global perspective and its travelability potential across international markets. America's Next Top Model's worldwide audience demand across all platforms is good, whereas, its travelability is average. The show's demand in the United Kingdom was 79% of the demand in its country of origin, the United States. This underscores the show's potential for international expansion.
Momentum: The momentum, or pace of growth, for America's Next Top Model is good. The show has been gaining popularity in the last 30 days, with increased demand of 3.0%. This information can assist executives in making informed programming decisions to sustain this growth.
Competitive Benchmarking: Comparing America's Next Top Model's demand performance against other shows available on the market is important for content executives. The show ranks at the 96.9th percentile in the reality genre, indicating it has higher demand than 96.9% of all UK reality titles.
Audience Engagement: Demand data enables executives to measure a show's engagement levels across different regions, which can inform distribution strategies. Since the demand of "America's Next Top Model" has been decreasing in the United Kingdom by 95.3% in March, distribution arrangements can be re-evaluated.
Taste Clusters: Insights gleaned from taste clusters can help executives understand their audience preferences and optimize content to meet their needs. The show's audience in the United Kingdom is passionate about reality TV, and executives can leverage this information in content acquisition, development, and programming decisions.
In conclusion, America's Next Top Model’s performance in the United Kingdom across various dimensions such as content valuation, travelability, momentum, audience engagement, competitive benchmarking, and taste clusters demonstrates how demand data can empower entertainment executives and inform their strategies for content, distribution, and acquisition decisions.
America's Next Top Model's travelability to the United Kingdom in the last 30 days is 61%, which means that the audience demand for America's Next Top Model is 61% of the demand in its country of origin, United States. Click through to another market to discover how well America's Next Top Model travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for UPN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for America's Next Top Model, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Fashion Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 17, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for America's Next Top Model in the United Kingdom. We provide our partners with far-reaching entertainment industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.