The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the level of demand for a particular show such as "American Horror Story" helps in making informed decisions regarding content acquisition, distribution, and programming. Demand data can be used to value the content and estimate its potential revenues. Therefore, it allows entertainment executives to assess a TV series' ability to drive subscriptions and mitigate churn. Let's delve into how demand data can be used to make strategic decisions for the show.
Content valuation is based on region-specific audience demand data. Across the last 30 days, "American Horror Story" had 21.0 times the audience demand of the average show in the United Kingdom. This show's demand is also higher than 99.9% of all drama titles in the United Kingdom, indicating its high value. The Parrot Analytics content valuation system is based on demand data, which can reveal the dollar value contribution of any title to any platform in any region.
Understanding audience demand for different genres using demand data enables entertainment executives to focus on the most popular ones, as seen with "American Horror Story." The show has been in the market for a long time and has demonstrated longevity in maintaining audience demand over time. Therefore, it can be concluded that horror is a popular genre across different markets globally, including the United Kingdom.
Additionally, demand data enables content distributors to make informed decisions regarding content acquisitions. By understanding the popularity of a show in different markets, platforms can determine which markets to target for content distribution. In the case of "American Horror Story," its highest demand is in the United States, followed by Brazil, which indicates that these are ideal markets to acquire the show.
Demand data also informs the acquisition of new content. As shown by the top recommended shows alongside "American Horror Story," entertainment executives can determine which types of content exhibit the opportunity to attract or retain viewers.
Demand data can also be helpful in subscriber acquisition and retention. By understanding which titles appeal to viewers, platforms can acquire and distribute them to attract and retain subscribers. Entertainment executives need to ask themselves which titles they should buy if they want to keep or grow their audience. "American Horror Story" has a fantastic reach level, indicating that it could attract new subscribers to a platform.
Finally, demand informs pre-release marketing and optimal release strategy. Through demand data, entertainment executives can determine the best time and method of releasing their content to attract and retain viewers. For "American Horror Story," demand spiked in mid-October 2023 for the United Kingdom. Therefore, an optimal release strategy could be to launch new seasons around October to ride on the Halloween wave.
In conclusion, leveraging audience demand data can help entertainment executives make informed content, acquisition, distribution, and programming decisions. By understanding the value of their content and its potential revenue, they can determine the best course of action to increase engagement and retain subscribers. Demand data also helps executives to explore new markets and genres to acquire or produce content that resonates with their audiences. "American Horror Story" is an outstanding example of how demand data can inform strategic decisions.
American Horror Story's travelability to the United Kingdom in the last 30 days is 56%, which means that the audience demand for American Horror Story is 56% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Horror Story from partners like FX.
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Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Horror Story. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been recreated on Nov. 29, 2023, 1 p.m. PST using tv demand data from Parrot Analytics for American Horror Story in the United Kingdom. We provide our partners with meaningful media industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.