The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you trying to make content decisions for your streaming platform? Do you want to acquire new content that will keep your audience engaged? Look no further than demand data. By analyzing audience demand, we can provide insights to help you make data-driven decisions that will create more value for your business.
Let's use the popular series "American Horror Story" in February 2024 as an example. Our analysis showed that this show had an exceptional level of demand in the United Kingdom, with 16.3 times the audience demand of the average show in the country for the last 30 days. Furthermore, it achieved the peak rank of #81, climbing 44 spots during February, and ranked at the 99.6th percentile in the drama genre. "American Horror Story" has higher demand than 99.6% of all drama titles in the United Kingdom.
Now, let's examine how you can leverage this data to your advantage:
1. Content Valuation: If you are looking into acquiring this series, demand data can give you an indication of its value. Parrot Analytics' content valuation system is based on demand data and can determine the dollar value contribution of any title, to any platform, in any region. This helps you make better decisions on how much to spend on content.
2. Acquisition Strategy: The analysis shows that "American Horror Story" has exceptional longevity, momentum and reach, among other features. This show would be a strategic acquisition as it demonstrates the potential for sustainability, growth, and the ability to attract new subscribers, which are crucial to the success of OTT platforms and studios.
3. Programming Strategy: By identifying the top 10 global markets where "American Horror Story" is in-demand, our data can help you understand where to focus your programming efforts. This can guide decision-making around scheduling, licensing or marketing promotions to attract more viewers.
4. Marketing Strategy: The data shows that this series has a dedicated, growing fandom and is part of the cultural zeitgeist. You can use this information to create pre-release marketing campaigns, optimized for success, that target specific audiences for increased engagement.
5. Content Investment Strategy: With Franchisability and Travelability both exceptional for this show, executives can consider developing spin-offs and capitalizing on global expansion.
In the fast-moving entertainment industry, keeping up with the latest trends and insights can be daunting. But with demand data from Parrot Analytics, you can make strategic decisions that help you stay ahead in the game. ت
Overall, demand data empowers entertainment executives to understand their audiences, optimize content acquisition and investment decisions, and increase engagement. By using demand data, you can analyze "American Horror Story"'s global performance while identifying areas of opportunity, thus making smart decisions to grow your business.
American Horror Story's travelability to the United Kingdom in the last 30 days is 55%, which means that the audience demand for American Horror Story is 55% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as American Horror Story.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Horror Story from partners like FX.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for American Horror Story? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Horror Story. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 3:25 a.m. PST using television demand content from Parrot Analytics for American Horror Story in the United Kingdom. We provide our partners with meaningful entertainment industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.