The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive or content distributor, you can use demand data to help inform your content acquisition, distribution or programming decisions. In the case of "American Ninja Warrior: Ninja Vs. Ninja", we can see that this show has 2.9 times the audience demand of the average show in the United Kingdom over the last 30 days, with a relatively high demand-rank of #804 for March. Additionally, the show is in the 95.7th percentile of the reality genre in the UK, indicating that it has higher demand than 95.7% of all reality titles in the UK.
This high-demand rating can be a useful way of determining the value of the show, helping executives make more informed content valuation decisions when it comes to determining how much to spend on content acquisition - especially if the show is part of a content library from a TV production company or studio.
Using demand data also helps with subscriber acquisition and retention decisions as executives can track which titles are most popular and whether a show has potential to attract new or keep existing subscribers.
As the show "American Ninja Warrior: Ninja Vs. Ninja" has higher audience demand in the UK than in the US, executives from entertainment talent agencies, studios or production companies could use this information to develop strategies for expanding the show's international appeal and travelability if this is a stated goal.
Demand data can be used to inform content distribution decisions and identify which platforms to target for distribution. In this example, the show's high demand in the UK should dictate which platforms in that country to secure partnerships with to maximize the show's reach.
Finally, examining the top 10 global markets where "American Ninja Warrior: Ninja Vs. Ninja" is most in-demand reveals that this TV series outperforms the demand of the average TV show in each market, with the UK being its number one market globally.
Overall, using demand data can help content executives make data-driven decisions about content acquisition, distribution, and programming. This information also gives executives insight into factors such as how their shows are performing compared to the rest of the market, what genres they should focus on, and how they can optimize their marketing campaigns to cater to audience preferences.
American Ninja Warrior: Ninja Vs. Ninja's travelability to the United Kingdom in the last 30 days is 185%, which means that the audience demand for American Ninja Warrior: Ninja Vs. Ninja is 185% of the demand in its country of origin, United States. Click through to another market to discover how well American Ninja Warrior: Ninja Vs. Ninja travels internationally.
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Acquire the best shows from partners such as Esquire Network to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Ninja Warrior: Ninja Vs. Ninja), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Esquire Network by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Ninja Warrior: Ninja Vs. Ninja, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Esquire Network‘s American Ninja Warrior: Ninja Vs. Ninja is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Esquire Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Ninja Warrior: Ninja Vs. Ninja, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for American Ninja Warrior: Ninja Vs. Ninja in the United Kingdom. We provide our partners with essential TV industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.