The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable resource for entertainment industry executives when making decisions about content, acquisition, distribution, and programming. "Ancient Rome: The Rise And Fall Of An Empire," for example, provides ample information for executives to make informed decisions about the show.
By examining its audience demand over the last 30 days, executives have a clear understanding of how popular the show is relative to the average show in the United Kingdom. With 2.1 times the audience demand of the average show in the United Kingdom and demand in the 95.0th percentile of the documentary genre, the show is clearly successful. However, since the demand has been decreasing recently, executives should consider how demand trends can affect the value of the show and how they can adjust programming or marketing strategies accordingly.
Executives can also analyze which shows "Ancient Rome: The Rise And Fall Of An Empire" fans also like, such as "House of the Dragon" and "Game of Thrones." This information can help them make informed decisions about acquiring similar shows that can capture the same audience.
The Parrot Pulse measure for "Ancient Rome: The Rise And Fall Of An Empire" across six dimensions can also provide valuable insights to executives. Travelability, which measures international demand, is poor, indicating that the show might not have significant international appeal. However, its longevity and momentum are good, which shows that there is sustained demand for the show over time and there has been solid growth. At the same time, its franchisability and reach are poor and okay, respectively, meaning spin-off potential is not very high, and it may not attract a wide audience.
By comparing demand data over one year versus the past 30 days, executives can see how the show's popularity has fluctuated and make decisions accordingly. For example, while the show had a peak demand of 4.0 times the average title over the year, there was an increase in the past 30 days, with demand peaking at 3.5 times the average title. This pattern highlights the importance of tracking demand trends to take advantage of opportunities to increase demand or adjust programming strategies depending on audience trends.
Finally, executives can leverage demand data to determine where the show is most in demand. For example, "Ancient Rome: The Rise And Fall Of An Empire" outperforms the demand of the average TV show in each of its top ten markets. This insight can be used to decide how to distribute the show to maximize its exposure and reach its target audience.
By analyzing "Ancient Rome: The Rise And Fall Of An Empire's" demand data and applying it to their decision-making processes, executives can make valuable content, acquisition, distribution, or programming decisions. They can better understand the shows popularity relative to competitors, identify niche audiences, determine pricing strategies, and allocate resources more effectively. By leveraging demand data, executives can make more informed decisions that can help them maximize the success of a show and achieve better business outcomes.
This is Ancient Rome: The Rise And Fall Of An Empire's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ancient Rome: The Rise And Fall Of An Empire travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ancient Rome: The Rise And Fall Of An Empire, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Ancient Rome: The Rise And Fall Of An Empire in the United Kingdom. We provide our partners with deep SVOD insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.