The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide valuable insights that can be used to make more informed content acquisition, distribution, and programming decisions. Taking the case of "Anthony Bourdain: Parts Unknown" in the United Kingdom in March 2024, we can see how demand data can be applied.
One of the primary benefits of demand data is content valuation. Using Parrot Analytics content valuation system powered by global content demand, it is possible to reveal the dollar value contribution of any title in any region. Entertainment executives can leverage this information to determine how much to spend on content. In the case of "Anthony Bourdain: Parts Unknown" in the United Kingdom, we can use demand data to assess the value of this title to a platform. The show has 4.6 times the audience demand of the average show in the United Kingdom over the last 30 days, which is good compared to only 8.6% of all TV shows that have this level of demand. Compared to its demand of 4.6 times the average over the last 90 days, demand for this show has been increasing recently.
In addition to content valuation, entertainment executives can also use demand data to drive subscriber acquisition and retention. By analyzing the audience demand for the show, it is possible to determine which titles will attract new subscribers to a platform or keep them engaged. From the "Anthony Bourdain: Parts Unknown" example, we see that the show has higher demand than 98.2% of all documentary titles in the United Kingdom, making it a valuable acquisition for platforms looking to attract documentary enthusiasts.
Demand data can also be used to inform optimal release strategy and pricing decisions. By leveraging demand data, entertainment executives can determine the best time to release a new title to maximize its audience reach. In the case of "Anthony Bourdain: Parts Unknown", demand spiked in mid-March 2024, indicating that this was an optimal time for the show to be released for maximum audience impact.
Demand data also allows entertainment executives to quantify the platform-specific marginal revenue contribution of a title and how it drives engagement throughout the rest of the catalog. Using Parrot Pulse, we can see that the worldwide audience demand for "Anthony Bourdain: Parts Unknown" across all platforms is good, while its travelability is okay. The demand for the show in the United Kingdom was 44% of the demand in its country of origin, the United States.
Competitive benchmarking is another area where demand data can provide valuable insights to entertainment executives. By comparing a title's performance against other titles available on the market, it is possible to determine its relative strength and popularity. In the case of "Anthony Bourdain: Parts Unknown", we see that the show achieved outstanding audience demand in the United States, its number one market globally, and outperforms the demand of the average TV show in each of its top 10 global markets.
Overall, demand data can help entertainment executives make more informed strategic decisions in content acquisition, distribution, and programming. By analyzing the audience demand for a title, executives can determine its value, quantify its impact on subscriber acquisition and retention, inform release strategies and pricing decisions, quantify revenue contribution, and benchmark its performance against other titles on the market.
Anthony Bourdain: Parts Unknown's travelability to the United Kingdom in the last 30 days is 35%, which means that the audience demand for Anthony Bourdain: Parts Unknown is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Anthony Bourdain: Parts Unknown travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CNN‘s Anthony Bourdain: Parts Unknown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Anthony Bourdain: Parts Unknown, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Travel Documentary), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Anthony Bourdain: Parts Unknown in the United Kingdom. We provide our partners with far-reaching subscription-video-on-demand analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.