The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you a TV executive looking for insights into how demand data can help you make more informed content decisions, distribution decisions, or acquisition decisions? Let's take a closer look at the example of "Antiques Roadshow US" in the United Kingdom for the month of March 2024 to see how demand data can provide valuable insights.
One of the key metrics that demand data can help you measure is content valuation. By analyzing audience demand, you can understand how much a show is worth, how much of its value is being driven by demand for particular elements (such as its stars), and what a show's baseline value is. In the case of "Antiques Roadshow US," we see that the show has 3.0 times the audience demand of the average show in the United Kingdom. This is a good indicator of the show's overall value, and only 8.6% of all TV shows achieve this level of demand.
Another important insight that demand data can provide is an understanding of a show's performance across different markets. For example, by looking at the top 10 markets where "Antiques Roadshow US" is most in-demand, we can see that the show outperforms the average TV show in each of these markets. This indicates that the show has a strong global appeal, which can be valuable for distribution decisions and for targeting potential new subscribers.
Demand data can also help with decisions around programming and scheduling. By understanding which shows are popular at different times of day and on different days of the week, you can optimize your programming lineup to maximize engagement and retention. In the case of "Antiques Roadshow US," we can see that audience demand for the show spiked in late March, which could be an indicator that the show is performing particularly well at that time and could benefit from additional promotion during that period.
Finally, demand data can also be useful for decisions around acquisitions and content development. By understanding which genres and subgenres are popular with audiences, you can identify opportunities to acquire or produce new content. For example, we can see that "Antiques Roadshow US" ranks in the 96.8th percentile in the documentary genre in the UK in March, indicating that the documentary genre may be worth investing in.
By leveraging demand data and other key metrics, TV executives can make more informed decisions about their content, acquisition, distribution, and programming strategies. Whether you are looking to evaluate the value of a specific show, target new markets, optimize your programming schedule, or develop new content, demand data can provide valuable insights to help drive your decision-making process.
Antiques Roadshow US's travelability to the United Kingdom in the last 30 days is 31%, which means that the audience demand for Antiques Roadshow US is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Antiques Roadshow US travels internationally.
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Acquire the best shows from partners such as PBS to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Antiques Roadshow US), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as PBS by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Antiques Roadshow US is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Antiques Roadshow US, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Travel Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Antiques Roadshow US in the United Kingdom. We provide our partners with valuable SVOD know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.