The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed decisions about content acquisition, programming and distribution, analyzing demand data is crucial and will yield valuable insights as shown by examining the analytics of "Arifureta: From Commonplace To World's Strongest" during March 2024 in the United Kingdom.
Firstly, demand data can help with content valuation by revealing how much is your content worth to a platform or distribution partner. For example, we can see that "Arifureta: From Commonplace To World's Strongest" had 2.5 times the audience demand of the average show in the United Kingdom over the last 30 days. This insight can help determine the baseline value of the title and its overall worth to potential buyers.
Secondly, demand data lets you evaluate your content's global appeal. Parrot Analytics uses worldwide audience demand across all platforms to rate a title's travelability, or how well it performs internationally compared to its home market. "Arifureta: From Commonplace To World's Strongest" has poor travelability, as it only has 61% of the demand in Japan, its country of origin. This insight can inform decisions about where to distribute the content and how to allocate resources to maximize revenue.
Thirdly, studying demand data enables you to assess audience engagement, informing programming and acquisition decisions. For example, "Arifureta: From Commonplace To World's Strongest" moved up in its rank by 778 spots during March in the United Kingdom. This improvement in performance is indicative of fans being invested in or discovering the show, signaling that it could be a strong acquisition for a platform looking to acquire content.
Additionally, through demand data analysis, executives can get a glimpse of taste clusters and audience preferences leading to better-informed decision makings on content acquisition and development. By analyzing the ranked list of shows preferred by fans of "Arifureta: From Commonplace To World's Strongest", such as "Demon Slayer: Kimetsu No Yaiba", "Attack On Titan" and "How A Realist Hero Rebuilt The Kingdom", entertainment executives can analyze affinity trends to gauge what will resonate best with current and potential audiences.
Lastly, demand data allows for optimal pricing and release strategies for content, and the DSP may optimize their marketing and promotional campaigns to accurately target the right audience for the show. For "Arifureta: From Commonplace To World's Strongest", the Parrot Pulse study finds that its momentum, or the pace of its growth, is ok, and its longevity, or its ability to maintain audience demand over time, is also ok. With this knowledge, the distribution partner can roll out marketing strategies to improve both these dimensions, which in turn will increase the show's demand and hence the platform’s revenue.
In conclusion, using demand data provides entertainment executives with essential insights into audience preferences and engagement, thereby shaping their content acquisition, programming, distribution and development strategies. By analyzing demand data, executives can make informed investment decisions, maximizing revenue opportunities and creating a better customer-centric media and entertainment industry.
Arifureta: From Commonplace To World's Strongest (ありふれた職業で世界最強)'s travelability to the United Kingdom in the last 30 days is 61%, which means that the audience demand for Arifureta: From Commonplace To World's Strongest (ありふれた職業で世界最強) is 61% of the demand in its country of origin, Japan. Click through to another market to discover how well Arifureta: From Commonplace To World's Strongest (ありふれた職業で世界最強) travels internationally.
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Acquire the best shows from partners such as AT-X to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Arifureta: From Commonplace To World's Strongest (ありふれた職業で世界最強)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Arifureta: From Commonplace To World's Strongest (ありふれた職業で世界最強) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Arifureta: From Commonplace To World's Strongest (ありふれた職業で世界最強) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Arifureta: From Commonplace To World's Strongest (ありふれた職業で世界最強), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Arifureta: From Commonplace To World's Strongest (ありふれた職業で世界最強) in the United Kingdom. We provide our partners with extensive subscription-video-on-demand analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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