The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using Parrot Analytics' demand data can help you make informed content decision, acquisition decision and programming decision. For instance, let's take the example of "Ascendance of a bookworm." With 3.2 times the audience demand of the average show in the United Kingdom, demand for the show is good. However, demand for the last 30 days shows a decreasing trend, with a 34.8% decline during March in the United Kingdom. Here are some of the ways you can leverage this data to make data-driven decisions:
Content Valuation:
- Based on demand data, you can quantify the platform-specific marginal revenue contribution and determine how the show drives audience engagement across other catalogs. By using economic valuation systems, you can measure the relative dollar value contribution of any title, to any platform in any region and identify the value of exclusivity.
- Understanding how the demand of a show is evolving over time can help you calculate the show’s ROI for any given platform. With an accurate content valuation system, it becomes easier to calculate how much you should spend on content and how to at strategic asset for a streaming platform.
Acquisition Decisions:
- Looking at the show's demand across different markets, you can assess whether the show has global appeal and determine whether it is suitable for acquisition or distribution in that market.
- By examining the show's global performance according to Parrot Pulse, you can assess its international demand relative to its home market. For example, "Ascendance Of A Bookworm" travelability is good, meaning the show is popular internationally.
- Knowing the show's performance in comparison to other titles in the genre and understanding the affinity for production attributes, such as talent and brand, enables strategic acquisition decisions.
Programming Decisions:
- By examining the metadata of the show and the top genres resonating with its audience, you can uncover white spaces or opportunities to acquire or produce content to satisfy audience demand.
- You can optimize your promotional efforts ahead of the show's launch by monitoring spikes in demand with pre-release marketing to aid launch strategy and pricing decisions.
- Understanding the popularity of the show relative to its market average and where it is in-demand can help in scheduling decisions and cater to that genre's fans in programming strategies.
- Looking at the audiences that like the show and feature in "may also enjoy," you can find the best titles to feature together to enhance viewer retention and subscriptions and prevent churn.
In summary, by leveraging Parrot Analytics' demand data, entertainment executives can answer questions on content valuation, audience demand for shows, title worth, international appeal, optimal release strategy and pricing, territory-specific affinity and many more. By accessing this data, they can make informed decisions when acquiring, distributing, producing, or scheduling content. This, in turn, results in better strategic outcomes and helps in creating content that fulfills audience demand and drives growth.
Ascendance Of A Bookworm (本好きの下剋上)'s travelability to the United Kingdom in the last 30 days is 26%, which means that the audience demand for Ascendance Of A Bookworm (本好きの下剋上) is 26% of the demand in its country of origin, Japan. Click through to another market to discover how well Ascendance Of A Bookworm (本好きの下剋上) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular WOWOW‘s Ascendance Of A Bookworm (本好きの下剋上) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for WOWOW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ascendance Of A Bookworm (本好きの下剋上), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for Ascendance Of A Bookworm (本好きの下剋上) in the United Kingdom. We provide our partners with comprehensive entertainment industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.