The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing the demand data for "Australian Survivor" can help you make informed content decisions that can lead to better performance and higher revenue. Here are some of the important questions that can be answered by analyzing the demand data:
1. How much is "Australian Survivor" worth on my platform?
Demand data can be used to determine the value of any content on any platform. By analyzing the demand for "Australian Survivor" in the United Kingdom, we can see that it has 4.0 times the audience demand of an average show. This means that "Australian Survivor" could potentially be worth more than other titles that have lower audience demand.
2. What is the performance of "Australian Survivor" in the United Kingdom?
Demand data can help you assess the popularity of a show in any given region. In the United Kingdom, "Australian Survivor" ranks in the 97.1th percentile in the reality genre, indicating that it has higher demand than the majority of other reality titles. However, during February, audience demand for the show decreased by 7.6%, indicating that its performance in the region might be declining.
3. Which shows are similar to "Australian Survivor" in terms of audience engagement?
By analyzing the audience engagement of viewers who watched "Australian Survivor" we can get insights into what other shows are popular among them. For example, according to the demand data, fans of "Australian Survivor" also like "Spongebob Squarepants", "Station 19", "Love Island Games", "Grey's Anatomy", and "Big Brother (US)". This information can help you acquire similar shows or cross-promote them.
4. What is the global performance of "Australian Survivor"?
Demand data can also be used to assess a show's global performance and popularity. The Parrot Pulse for "Australian Survivor" indicates that the show has good worldwide audience demand across all platforms and that its momentum - growth in popularity - is outstanding. Its travelability - international demand - is okay but its franchisability - spin-off potential - is only average.
5. Where else in the world is "Australian Survivor" in-demand?
By analyzing the top 10 global markets where "Australian Survivor" is most in-demand, we can get a glimpse of the show's potential audience reach across various regions. In the United States, for example, "Australian Survivor" has outstanding audience demand of 8.8x. The show also has outstanding demand in Canada, Australia, and Switzerland. Knowing where the show has high demand can help with distribution and licensing decisions.
Overall, analyzing the demand data for "Australian Survivor" can help you make informed content acquisition, distribution, programming, and valuation decisions as an entertainment executive.
Australian Survivor's travelability to the United Kingdom in the last 30 days is 37%, which means that the audience demand for Australian Survivor is 37% of the demand in its country of origin, Australia. Click through to another market to discover how well Australian Survivor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network Australia‘s Australian Survivor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network Australia and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Australian Survivor, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 3:35 a.m. PST using demand datasets from Parrot Analytics for Australian Survivor in the United Kingdom. We provide our partners with smart TV series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.