The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics can help entertainment executives across a range of areas such as content and acquisition decisions, distribution strategy, and programming strategy by providing demand data insights. For instance, the analysis of "Ax Men" in the United Kingdom over the month of March 2024 reveals how demand data insights can guide content decisions.
By examining its rankings in comparison to the average, we learn that demand for "Ax Men" during this period was 3.1 times higher than the average TV show in the United Kingdom. This indicates good demand and highlights how important it is to focus on demand data to make informed content decisions. Additionally, the fact that demand for "Ax Men" is increasing relative to the average demand over the past 90 days also emphasizes how essential it is to keep tabs on shifting demand trends.
A key feature of content valuation is the ability to answer a question such as "how much is my content worth to another streaming platform?" in relation to a specific title. In the case of "Ax Men", its franchise value (spin-off potential) is poor. This information about the show's franchise value provides an approximation of the title’s worth to another streaming platform.
By looking at the show's parity in other global markets beyond the United Kingdom, we learn that “Ax Men” is performing well in most countries. For instance, its global audience demand is strong and higher than the average show in all of its top ten international markets. Furthermore, audience demand in Germany, the show’s number one market, is outstanding at 6.3 times higher than the average TV show. This information is useful for making informed acquisition or distribution decisions as it can help identify where a show would perform best.
Demand data can also provide insights about the performance of a show in its genre, similar titles that fans of the show may like, and its potential as a loyalty-building asset for a platform. Using “Ax Men” as an example, the show ranks at the 96.9th percentile in the documentary genre in the UK for March. Additionally, other shows that fans of “Ax Men” like are "Diners, Drive-Ins And Dives", "Ice Pilots NWT", and "Gold Rush: White Water". This insight can help strategically plan marketing campaigns and potential genres to explore for future content offerings.
Lastly, understanding the show’s travelability, longevity, and momentum are also important aspects to consider when evaluating content. For "Ax Men", its travelability (international demand relative to home market demand) is poor, its longevity (maintained audience demand over time) is outstanding, and its momentum (pace of growth) is good. This information is useful when making decisions such as how much to spend on content, how to optimize release strategy and pricing, and how to assess a series’ ability to drive subscriptions and mitigate churn.
Overall, demand data insights such as those provided by Parrot Analytics can empower entertainment executives across various areas of decision-making. From content and acquisition decisions, to distribution and programming strategies, demand data can provide precise information that is critical to making informed decisions in the ever-evolving entertainment industry.
Ax Men's travelability to the United Kingdom in the last 30 days is 60%, which means that the audience demand for Ax Men is 60% of the demand in its country of origin, United States. Click through to another market to discover how well Ax Men travels internationally.
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Acquire the best shows from partners such as history to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ax Men), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as history by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ax Men, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular history‘s Ax Men is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ax Men, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for Ax Men in the United Kingdom. We provide our partners with extensive entertainment industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.