The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, it is important to make informed content, acquisition, distribution, and programming decisions. One way to do this is by using demand data, which can provide executives with valuable insights into the popularity of a TV show, how it is performing in specific markets, and how its demand is trending over time. Let's use the example of the TV show "Baal Veer" in the United Kingdom during January 2024 and explore how demand data can be used to make more informed decisions.
Demand data can help executives in determining the value of a TV show, which is important when making content valuation decisions. Parrot Analytics content valuation system is based on demand data and can be used to discover the dollar value contribution of any title, to any platform, in any region. The demand for "Baal Veer" in the United Kingdom during January 2024 was good, with demand being 2.9 times the audience demand of the average show in the United Kingdom over the last 30 days. This means that "Baal Veer" is more popular compared to the average TV show. By using Parrot Analytics' content valuation system, executives can calculate the ROI a specific title will bring to a platform and assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data can help executives in making programming decisions by understanding how popular a TV show is and what type of content is required to increase engagement and retain customers. Based on the demand data for "Baal Veer," we can see that the show has a high demand in the family genre during January, being ranked at the 94.4th percentile in this genre in the United Kingdom. "Baal Veer" also moved up in its rank by 1140 spots during January in the United Kingdom and shows an increase of 41.4% in its audience demand. Executives can leverage demand data to map local whitespaces and analyze the most popular genres in their local markets.
Demand data can also help executives in making distribution decisions by understanding which platforms will be best to target for the distribution of their content. Using the Parrot Pulse, the analysis of "Baal Veer" reveals outstanding worldwide audience demand and good travelability. Additionally, it shows that the show performs exceptionally well in India, its country of origin, and is highly ranked in Pakistan, the United States, Bangladesh, and Nigeria. This information can help executives decide which global markets they should be targeting to distribute their content.
Demand data can assist executives in making acquisition decisions by understanding what type(s) of content exhibit opportunity to acquire or produce. Based on the demand data of "Baal Veer," executives can see that this TV show outperforms the demand of the average TV show in several markets, including the United Kingdom. Executives can use this knowledge to identify other TV shows that share similar characteristics to "Baal Veer" to add to their portfolio.
Demand data can help executives in crafting content decisions by identifying the elements of existing content that fans like the most and optimizing an upcoming production for success. In relation to "Baal Veer," executives can analyze the demand of the show over the last 30 days, which shows a 72.0% increase in peak demand in comparison to the last year. This insight can help executives make informed decisions while producing content and planning marketing campaigns ahead of the premiere.
In conclusion, demand data is a valuable tool for entertainment executives when making informed content, acquisition, distribution, and programming decisions. The analysis of "Baal Veer" for the month of January 2024 in the United Kingdom is a great example of how demand data can help executives understand the popularity of a TV show, how it is performing in specific markets, and how its demand is trending over time. By leveraging demand data, entertainment executives can gain a competitive edge and make data-driven decisions that are more likely to result in success.
Baal Veer's travelability to the United Kingdom in the last 30 days is 22%, which means that the audience demand for Baal Veer is 22% of the demand in its country of origin, India. Click through to another market to discover how well Baal Veer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SAB TV‘s Baal Veer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SAB TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Baal Veer, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been modified on Feb. 22, 2024, 1:03 p.m. PST using demand content analytics from Parrot Analytics for Baal Veer in the United Kingdom. We provide our partners with valuable television series workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.