The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Incorporating audience demand data is essential when making critical content-related decisions. Parrot Analytics demand data can provide you with valuable insights to help you evaluate and make informed decisions about your current or future TV shows. For instance, "Babylon 5," which aired from 1994 to 1998, can be used as an example to explain the ways Parrot Analytics' demand data can be leveraged.
If you are an SVOD platform executive, content valuation is crucial to your decision-making process. Using Parrot Analytics' content valuation system, demand data can help you determine the baseline value of a title and estimate cannibalization of audiences if a title is available on multiple services. You can also assess a TV series' ability to drive subscriptions and mitigate churn. Audience demand data for "Babylon 5" indicates that its demand is increasing, with 8.3 times the audience demand of the average show in the United Kingdom over the last 30 days. This information can inform your content valuation estimate.
If you are a TV production company executive, audience demand data can guide your decisions concerning supply and demand. You may want to consider producing or acquiring similar content to take advantage of the demand surge. Additionally, demand data can help optimize marketing campaigns ahead of a premiere and determine the best release strategy for your content.
If you are a linear network or pay TV network executive, keeping current audiences happy is a top priority to retain subscribers, and demand data can be helpful in making those decisions. Titles like "Babylon 5" would be potential candidates based on its outstanding demand in the United Kingdom for the month. Likewise, SVOD executives can use demand data to decide which titles to buy if they want to grow their audience.
If you are a content distributor, comparing the performance of "Babylon 5" over the last year versus the last 30 days could provide insights into which direction demand is trending. While its peak demand was 12.3 times the average over the past year, it peaked at 10.8 times the average just in the last 30 days, indicating an increase in popularity. Additionally, audience demand in the top 10 global markets where "Babylon 5" is most in-demand over the last 30 days reveal that the show is outperforming the demand of the average TV show in each market, such as the United States, where it achieved outstanding audience demand of 11.9x.
In conclusion, incorporating demand data from Parrot Analytics into your content-based decision-making process can provide insightful information regardless of your area of expertise. Using "Babylon 5" as an example, we can observe how audience demand data can help with content valuation, decisions concerning supply and demand, subscriber retention, subscriber acquisition, discovering under-monetized titles, understanding local whitespaces and you can use demand data to inform your release strategy, and pre and post-premiere marketing campaigns. Ultimately, this data can provide the foundation for making more informed content decisions.
Babylon 5's travelability to the United Kingdom in the last 30 days is 57%, which means that the audience demand for Babylon 5 is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Babylon 5 travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. tnt, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Babylon 5.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Babylon 5 from partners like tnt.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Babylon 5? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as tnt to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from tnt by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Babylon 5. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as tnt to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Babylon 5), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as tnt by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Babylon 5, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Babylon 5 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Babylon 5, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 18, 2024, 12:52 p.m. PST using global demand data from Parrot Analytics for Babylon 5 in the United Kingdom. We provide our partners with essential TV analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.