The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, analyzing audience demand data for shows such as "Bad Blood" can help in making more informed content, acquisition, distribution, and programming decisions for the platform or network. Here are some specific areas where demand data can help:
1. Content Valuation: With the help of demand data, the value of this show can be determined in the United Kingdom as well as globally. By using Parrot Analytics' content valuation system, the economic valuation of "Bad Blood" can be calculated based on its global content demand and supply. Using the system, one can identify the dollar value contribution of this show in any region, on any platform. In addition, demand data can be used to assess a TV series' ability to drive subscriptions and mitigate churn, determine the baseline value of this title, and estimate cannibalization of audiences if the show is available on multiple services.
2. For Acquisitions and Distribution Decisions: One of the most significant benefits of analyzing demand data is to determine the show's monetary value, as well as its potential for growth. With the data, an acquisition or distribution executive can determine how much to spend on acquiring or distributing the show and, consequently, maximize ROI. In this particular instance, we can see that demand for "Bad Blood" has been increasing in the United Kingdom, indicating that it may be a worthwhile option for acquisition/distribution.
3. Programming Decisions: Analysis of demand data for a particular show can help in programming decisions by identifying what elements of existing content fans like the most and how upcoming shows can be optimized for success. This information can be used to develop programming strategies tailored to the audience's preferences and demographics.
4. Competitive Benchmarking: Analyzing demand for shows like "Bad Blood" can help with competitive benchmarking against other titles available on the same platform or network. One can compare the performance of this show against other shows and identify market trends, providing a better understanding of the competition.
5. Franchise and Spin-Off Potential: While "Bad Blood" has poor franchising and spin-off potential rating, analysis of audience demand for a show can provide insights into what content could be developed into spin-offs or franchises, creating additional monetization opportunities.
Therefore, entertainment executives can leverage demand data to inform strategic decision-making in a wide range of areas, including content valuation, acquisitions, distribution and programming decisions, as well as competitive benchmarking, and franchise potential analysis. Multiple areas of the entertainment industry use demand data to optimize their processes. Taking the case of "Bad Blood," executives can make more informed decisions regarding international distribution, marketing campaigns, as well as content acquisition decisions based on demand data.
Bad Blood's travelability to the United Kingdom in the last 30 days is 74%, which means that the audience demand for Bad Blood is 74% of the demand in its country of origin, Canada. Click through to another market to discover how well Bad Blood travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Citytv‘s Bad Blood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Citytv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bad Blood, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 7:54 a.m. PST using global television demand metrics from Parrot Analytics for Bad Blood in the United Kingdom. We provide our partners with extensive TV industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.