The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, you want to make informed content decisions, and using demand data is one way to achieve that goal. In this article, we will explore how demand data can help you make more informed decisions based on an analysis of "Bad Girls" in the United Kingdom.
Firstly, content valuation uses demand data to answer various questions. For example, you can determine how much a series is worth, how much of a series value is driven by demand for one of its stars, or the baseline value of a title. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. By applying content valuation to "Bad Girls," we can see that it has an increasing demand over the last 30 days and has 2.2 times the audience demand of the average show in the United Kingdom. This means that the show is more valuable than other shows in the region.
In addition to content valuation, demand data can also inform scalable concept testing. You can use it to determine which elements of existing content audiences like the most and optimize upcoming production for success, such as in the case of "Bad Girls," a thoroughly thought-provoking drama series based on the events in a women's prison.
Demand data can also be used to inform supply and demand decisions by highlighting opportunities to acquire or produce certain content. You can use demand data to assess how much value a title will bring to a platform, or if it will drive subscriptions and mitigate churn.
Another key way demand data can be used is by informing distribution strategy. By identifying the top 10 global markets where "Bad Girls" is currently most in-demand, you can determine where the series will perform well. For example, the United Kingdom is the show's number one market globally, followed by Finland, and you can make informed decisions on distribution rights and licensing for the series based on that demand data.
Moreover, demand data can inform programming decisions. By identifying the genres that are highly in-demand, you can focus on producing or acquiring content that will attract new subscribers to your platform or help you retain your current audience. In the case of "Bad Girls," the show's demand data indicated that it ranks at the 96.6th percentile in the romance genre, so programming decisions around romance content ought to consider this.
To sum up, by using demand data, television executives can optimize content valuation, inform scalable concept testing, make better supply and demand decisions, improve distribution strategy, and inform programming decisions. As demonstrated by the analysis of "Bad Girls," demand data has a critical role to play in informing executives' strategic decision-making processes.
This is Bad Girls's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bad Girls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Bad Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bad Girls, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 29, 2024, 12:48 a.m. PST using global demand analytics from Parrot Analytics for Bad Girls in the United Kingdom. We provide our partners with deep SVOD know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.