The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data highlighted in the analysis of "Bad Robots" should be used to make more informed content, acquisition, distribution, and programming decisions. Insights from demand data can provide crucial information on audience behavior, help plan marketing and promotional campaigns, and guide how content is developed and distributed to maximize platform performance. Below are some of the questions that demand data can help entertainment executives answer:
- Content valuation: Using demand data, how can you calculate the ROI for a specific title on any given platform? Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contributions of any title to any platform in any region. Such data can be instrumental in making insightful content valuation decisions with regard to acquisition, production, and distribution.
- Franchisability: Although "Bad Robots" has poor franchisability based on its Parrot Pulse report, its popularity is increasing in the United Kingdom. Entertainment executives can leverage this growing popularity by considering creating spin-offs or developing into a franchise, thus capitalizing on its increased demand locally. Using demand data to assess spin-off potential can guide investment opportunities for acquisition or production companies.
- Subscriber retention: "Bad Robots" has seen increased demand in the United Kingdom, and its momentum over the last 30 days has been good. This indicates that viewers are becoming more interested in the content. By continuing to provide content that resonates with the audience, this can lead to better retention of current subscribers and attract new ones, thus improving platform performance.
- Subscriber acquisition: Among the ten top global markets where "Bad Robots" is most in-demand, the United Kingdom ranks first, closely followed by Germany. This information can help network executives know which market to target next, helping them acquire more subscribers in these markets, and secure exclusive rights to the content.
- Optimal release strategy and pricing: Demand data shows that "Bad Robots" has increased in popularity in the United Kingdom. Through observing the spike in demand in late March, one can deduce that this could be attributed to some form of promotion or advertising. By examining this promotional campaign and analyzing its effectiveness, entertainment executives can create the best release strategies and pricing models that will drive more demand for the content.
- Mapping local whitespaces: Using demand data, entertainment executives can learn about the most popular genres in their local market. The analysis of "Bad Robots" indicates that its demand outperforms the average TV show in the United Kingdom, indicating that hidden camera reality shows are trending in the market. This could inform which genres networks should focus on to attract new subscribers to their streaming services.
In summary, demand data helps entertainment executives make more informed content and acquisition decisions by providing insights on audience behavior and preferences. It empowers executives to make strategic decisions and helps their companies remain competitive by ensuring that they are adequately resourced to meet the demand for content.
This is Bad Robots's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bad Robots travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for E4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bad Robots, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for Bad Robots in the United Kingdom. We provide our partners with smart media industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.