The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides executives with valuable insights that can aid them in making more informed decisions. In the case of "Band of Brothers," the show has 10.4 times the audience demand of the average show in the UK over the last 30 days, with demand increasing recently. This is a compelling factor contributing to the value of this series. Here are some ways executives can leverage demand data.
1) Content Valuation: The show's high demand provides executives with a baseline valuation of its worth to the platform for acquisition or production. Executives can use this information to decide whether to invest more in the existing IP of "Band of Brothers" or focus on developing new content for their platform.
2) Supply and Demand: Demand data shows executives that "Band of Brothers" is currently in demand in markets such as Russia and China. This information can help them acquire or produce more content in genres that exhibit the potential for opportunity in these markets.
3) Subscriber Acquisition and Retention: With the show's demand increasing by 44.1% in March 2024, executives can make strategic decisions to leverage this demand for acquisition or retention of subscribers to their platform.
4) Competitive Benchmarking: Executives can compare "Band of Brothers" with other titles currently available on the market. Comparing the performance of "Band of Brothers" on a 1 year rolling basis vs the last 30 days reveals that its demand peaked at a higher level in the last 30 days, indicating increased popularity.
5) Programming Decisions: Executive decisions regarding programming can be made by assessing the popularity of genres that are resonating most with the current audience. For instance, "Band of Brothers" has managed to rank at the 98.9th percentile in the history genre.
In conclusion, by leveraging demand data, executives can make informed decisions concerning content acquisition, production, programming, and distribution. The case of "Band Of Brothers" exemplifies how demand data can pave the way for sound decision-making.
Band Of Brothers's travelability to the United Kingdom in the last 30 days is 65%, which means that the audience demand for Band Of Brothers is 65% of the demand in its country of origin, United States. Click through to another market to discover how well Band Of Brothers travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Band Of Brothers, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Band Of Brothers in the United Kingdom. We provide our partners with smart entertainment industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.