The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data provided by Parrot Analytics to help you make more informed content or acquisition decisions. The recent analysis of "Batman: The Animated Series" in the United Kingdom can provide some valuable insights into the show's performance and its potential future relevance for your decision-making process.
One significant way that demand can relate to content valuation is by using it to answer key questions regarding how much a show is worth to a specific platform. In this case, the demand metrics suggest that "Batman: The Animated Series" is currently 4.4 times more in demand in the UK than the average show. This information can be utilized to determine the show's economic value contribution to any platform that acquires it. The show's worth further increases when considering its relative position among other titles. For instance, only 8.6% of all TV shows have this level of demand, which places "Batman: The Animated Series" in an elite category of highly valued shows that could drive engagement across the rest of the catalog.
One possible use of the demand data for "Batman: The Animated Series" is for programming decisions. For example, television programming directors or head of development executives can leverage the high demand to assess the show's ability to drive subscriptions and mitigate churn. By examining the show's performance over time, they can identify its longevity, which provides insight into how well audience demand is maintained. They can also determine the show's momentum, which is the pace of growth, as well as its reach, which is the number of people expressing demand for a show. Such metrics can help programming directors identify when and how to promote the show to maximize its engagement and viewership.
Demand data can also be used to make informed distribution decisions. Platforms looking to acquire content for distribution can quantify the show's platform-specific marginal revenue contribution and how well it drives engagement across the rest of the catalogue. Additionally, entertainment talent agencies can use demand data to quantify the value of their clients and make informed programming decisions that support the growth of their brand. They can also identify which top-performing competitor shows to scout talent from using affinity analysis, which quantifies the ability of a talent or brand to help a show acquire or retain subscribers.
Lastly, the insights from demand data can also be used to make informed content acquisition decisions. Content distributors could use demand data to identify which type(s) of content have the greatest opportunity for acquisition or production. Additionally, studios can use demand data to identify which titles have franchising potential and use this information to further monetize IP through spin-offs or franchises.
In conclusion, Parrot Analytics' content valuation system uses demand data to answer key questions that can help TV executives make informed decisions. The presented analysis of "Batman: The Animated Series" has shown that demand data can be leveraged to identify the show's performance and potential, providing valuable insight into how to make more informed content, acquisition, distribution, and programming decisions.
Batman: The Animated Series's travelability to the United Kingdom in the last 30 days is 27%, which means that the audience demand for Batman: The Animated Series is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Batman: The Animated Series travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Batman: The Animated Series), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Batman: The Animated Series, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Batman: The Animated Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batman: The Animated Series, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on Feb. 28, 2024, 1 p.m. PST using global tv demand content analytics from Parrot Analytics for Batman: The Animated Series in the United Kingdom. We provide our partners with far-reaching television series workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.