The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can help executives in the entertainment industry make informed content, acquisition, programming, and distribution decisions by providing them with the necessary insights to understand audience demand and to act accordingly. Let's take a closer look at the specific insights we can get from the demand data for "Battlebots" from March 2024 in the United Kingdom:
1. Content Valuation: The demand data for "Battlebots" can be used to evaluate its economic value. With 10.1 times the audience demand of the average show in the United Kingdom, it can be said that the show has outstanding demand. This data can be used by executives to understand how much the show is worth in the market and to assess its potential as an acquisition-driving or churn-reducing title. Besides, in conjunction with other data, it can be used to calculate the ROI and to gauge the show's ability to drive subscriptions and mitigate churn.
2. Understanding Market Preferences: The demand data for "Battlebots" can be used to understand the market preferences in the United Kingdom and other top markets. As per the data provided, Battlebots is most in-demand in the United States and second-most in-demand in China. The data also shows that it has outstanding demand in other countries like Australia, Canada, and Hungary. This information can be helpful for content distributors and producers looking to understand the global popularity of certain genres and how to position their content in different markets.
3. Audience Insights: The demand data for "Battlebots" also provides insights into audience preferences and behaviors. For instance, we know that "Battlebots" has higher demand than 98.9% of all reality titles in the United Kingdom and the show's fans also like titles like "Bob's Burgers", "Amphibia", and "South Park". This data can be used to make strategic decisions on content creation and acquisition, as well as to market the content effectively.
4. Release Strategy and Marketing: The data on "Battlebots" also reveals that the demand for the show spiked in late March 2024 in the United Kingdom, which could indicate a particular event or promotion that drove the interest. Understanding what led to the spike in demand can be essential in helping the team plan for future release strategies and optimize marketing campaigns effectively.
5. Travelability: The show's travelability - its international appeal relative to its home market - is quite good, with the demand for "Battlebots" in the United Kingdom at 61% of the demand in the United States. This data can be used to assess the potential of the show for international expansion, and executives can strategize on how best to optimize the show for global viewership.
In conclusion, demand data can provide valuable insights that help executives make informed content, acquisition, programming, and distribution decisions. The case of "Battlebots" for the UK market in March 2024 showcased how demand data can help evaluate economic value, understand market preferences, provide audience insights, aid in release strategy and marketing, and assess travelability. Understanding and leveraging such data helps executives remain competitive in the market and drive success for their organizations.
Battlebots's travelability to the United Kingdom in the last 30 days is 63%, which means that the audience demand for Battlebots is 63% of the demand in its country of origin, United States. Click through to another market to discover how well Battlebots travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlebots, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Battlebots in the United Kingdom. We provide our partners with meaningful TV series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.