The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to know how to capitalize on popular TV shows like "Below Deck Sailing Yacht" and leverage the available data to create an informed content decision.
Firstly, demand data is crucial in content valuation, and you can use it to determine the dollar value contribution of any title within a specific region or platform. By using Parrot Analytics' content valuation system, executives can determine how much to spend on content accurately. Additionally, demand data can be used to estimate the value of a title and whether it's a strategic asset for a streaming platform.
Moreover, audience demand data enables executives to understand which genres are popular, and which shows are valued globally. As an executive, you can use demand data to evaluate the travelability of a content piece. Travelability measures the international demand relative to the home market, which allows you to consider the possibility of distributing content on a global scale.
Beyond that, demand data can help you identify trends and make informed decisions about future content. You can also use demand data to compare your content against other titles available on the market and conduct scalable concept testing to optimize your productions for success. Additionally, measuring the franchise potential of a title can help you monetize your existing intellectual property.
When it comes to decision-making, subscriber retention and acquisition are major factors, and demand data helps executive determine which titles to buy and which ones to prioritize when it comes to subscriber engagement and retention.
Using the example of "Below Deck Sailing Yacht" in the United Kingdom for the month of March 2024 with a peak audience demand of 8.5 times the average show in the UK, executives can leverage the data to make informed content decisions for audience retention, acquisition strategies, and introducing new content. Although the show has decreased in popularity in the last 30 days, it has outstanding audience demand in many other countries like the US, the Netherlands, Germany, Australia, South Africa, and Canada.
In conclusion, demand data is a powerful tool that executives can use to make informed content decisions that will drive audience engagement, retention, and acquisition. Parrot Analytics' demand data system provides insight into a title's content value, global demand, franchise potential, and more, giving executives the tools they need to make informed decisions that drive success on their platforms.
Below Deck Sailing Yacht's travelability to the United Kingdom in the last 30 days is 81%, which means that the audience demand for Below Deck Sailing Yacht is 81% of the demand in its country of origin, United States. Click through to another market to discover how well Below Deck Sailing Yacht travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Bravo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Below Deck Sailing Yacht.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Below Deck Sailing Yacht from partners like Bravo.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Below Deck Sailing Yacht? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Bravo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Bravo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Below Deck Sailing Yacht. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Bravo to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Below Deck Sailing Yacht), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Bravo by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Below Deck Sailing Yacht, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s Below Deck Sailing Yacht is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Below Deck Sailing Yacht, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 17, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Below Deck Sailing Yacht in the United Kingdom. We provide our partners with essential SVOD know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.