The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in the entertainment industry, you know that competition for viewership is fierce. But by harnessing the power of audience demand data, you can make smarter content decisions and gain an edge over your competition. Let's take a look at how the audience demand data for "Below Deck Sailing Yacht" in August 2023 in the United Kingdom can be used to make informed content, acquisition, distribution, and programming decisions.
"Below Deck Sailing Yacht" has a demand that is 10.9 times the average show demand in the UK, and it has a demand that is 12.2 times the average over the last 90 days. Although its demand has been decreasing lately, it still commands an outstanding level of demand. Content valuation can be applied to an individual series or an entire library, and Parrot Analytics' content valuation system is based on demand data. By valuing your content based on demand, you can better understand the dollar value contribution of any title to any platform in any region, allowing you to make informed and financially smart acquisition and distribution decisions.
Acquisition and Distribution Decisions:
The Parrot Pulse for "Below Deck Sailing Yacht" shows a high level of global performance across six dimensions, with good worldwide audience demand and travelability. According to a 1 year rolling basis, the show has experienced increased popularity, peaking at demand of 11.9 times the average in the last 30 days, and its longevity is good. "Below Deck Sailing Yacht" ranks at the 99.6th percentile in the reality genre in the UK, which means it has higher demand than 99.6% of all reality titles in the country. The demand for this show in the UK alone is outstanding, and during August, its demand increased in late August, indicating that it could still be an attractive acquisition. Its other top markets globally, including the US, Canada, and the Netherlands, also report outstanding demand, suggesting that the show could be a good candidate for international distribution.
By studying insights such as audience likes/dislikes, engagements, and market trends, you can learn more about how your product will perform and how you can increase its popularity. Parrot Analytics discovered that fans of "Below Deck Sailing Yacht" also like other shows in the reality, comedy, and drama genres such as "Taskmaster", "Young Sheldon", and "Star Trek: Strange New Worlds". Such insights indicate that strategic planning can help with programming decisions - for example, coupling "Below Deck Sailing Yacht" with any of these titles might increase traction for all titles involved. Demand data also informs on questions such as "what type(s) of content exhibit opportunity to acquire or produce?", informing programming acquisition decisions.
Retention and Acquisition Decisions:
If you are concerned with subscriber retention or acquisition specifically, then the continuous measurement of demand will be useful. Demand for "Below Deck Sailing Yacht" in the UK is outstanding and peaked in late August. As a potential acquisition for an OTT platform or linear network, "Below Deck Sailing Yacht" may help grow your existing audience based on that demand. Alternately, such indications could help retain your already established audience by renewing and marketing existing titles proven to drive demand or growing trends.
In conclusion, audience demand data can be utilized in a variety of ways to help executives make more informed content, acquisition, distribution, and programming decisions. By approaching your content strategy with data-backed insight, demand data can help evaluate the current and future worth of a series, find untapped opportunities or identify areas where improvements or changes can be made to maximize the audience's reach and engagement with content.
Below Deck Sailing Yacht's travelability to the United Kingdom in the last 30 days is 68%, which means that the audience demand for Below Deck Sailing Yacht is 68% of the demand in its country of origin, United States. Click through to another market to discover how well Below Deck Sailing Yacht travels internationally.
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Acquire the best shows from partners such as Bravo to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Below Deck Sailing Yacht), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Bravo by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Below Deck Sailing Yacht, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s Below Deck Sailing Yacht is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Below Deck Sailing Yacht, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Oct. 2, 2023, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Below Deck Sailing Yacht in the United Kingdom. We provide our partners with essential television analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.