The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an OTT platform executive looking to make strategic decisions related to your content acquisition, distribution, or programming? Entertainment executives can leverage demand data to make informed decisions, and a good example of demand data usage can be seen in analyzing "Ben 10 (2016)" in the United Kingdom in March 2024. Demand data can be used to answer a broad range of questions, including content valuation, travelability, franchisability, longevity, and reach.
In the case of "Ben 10 (2016)," for instance, the show has a good level of demand in the United Kingdom, clocking in at 7.4 times the audience demand of the UK average show over the last 30 days. The show's demand has been on an increasing trajectory recently, compared to its demand of 7.3 times the average over the last 90 days. The show also has a high level of demand in other global markets such as the United States, Germany, Brazil, Romania, Venezuela, Thailand, Mexico, Paraguay, and Egypt. All these markets package an outstanding audience demand for this show.
Content valuation is an important part of making strategic decisions, and demand data analyses can help you determine how much to spend on a particular show based on its marginal revenue contribution to the platform. By leveraging Parrot Analytics' content valuation system, entertainment executives can estimate cannibalization of audiences if a title is available on multiple services. Further, they can also determine the ROI of a specific title for a given platform and assess a TV series' ability to drive subscriptions and mitigate churn. For instance, based on the demand surge that happened in late March 2024 for "Ben 10 (2016)" in the United Kingdom, one can conclude that this program has a good potential to drive subscriptions and assist with churn for any SVOD platform in the UK.
Another critical advantage of demand data analysis is that it enables you to make optimal release strategies and pricing decisions by leveraging the valuable insights obtained from audience behavior. "Ben 10 (2016)" in the United Kingdom enjoyed its peak demand for March 2024, which could inform decisions such as production costs, airtime, release schedules, or pricing. Entertainment executives can also leverage demand data to uncover under-monetized titles, especially those that have a high potential for spin-offs and franchises. In the case of "Ben 10 (2016)," the show has a high level of franchisability, and analyzing the demand data further could provide insights to assist in developing spin-offs or creating franchises.
Therefore, by utilizing Parrot Analytics' demand data, entertainment executives across all sectors of the entertainment industry can make informed content decisions that can drive engagement, increase customer satisfaction and retainment, and boost revenue generation.
Ben 10 (2016)'s travelability to the United Kingdom in the last 30 days is 39%, which means that the audience demand for Ben 10 (2016) is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10 (2016) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Cartoon Network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Ben 10 (2016).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Ben 10 (2016) from partners like Cartoon Network.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Ben 10 (2016)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Cartoon Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Cartoon Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Ben 10 (2016). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ben 10 (2016)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cartoon Network by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ben 10 (2016), including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10 (2016) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10 (2016), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Ben 10 (2016) in the United Kingdom. We provide our partners with comprehensive subscription-video-on-demand analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.