The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives working in various aspects of the industry, leveraging demand data can help you make more informed content decisions. By using the example of "Ben 10: Ultimate Alien," we can identify a few of the benefits of using demand data:
1. Content Valuation: For distribution companies, studios, and platforms, content valuation can be made by analyzing its demand. By using demand data, it is possible to determine how much any series is worth, how much of that worth is driven by the demand for one of its stars, and what is the value of a content library to a platform over time. For instance, we know that "Ben 10: Ultimate Alien" is 4.2 times more demanded than the average show in the United Kingdom over the last 30 days. Therefore, this information increases the value of the show in the market.
2. Strategic Programming Decisions: Demand data provides insight into which types of content exhibit an opportunity for acquisition or production. For distribution companies and acquisition executives of SVOD platforms, analyzing the top shows that audiences enjoy the most like "Ben 10: Omniverse" and "American Dad!" provides insight into which shows could translate well into the home market.
3. Marketing Campaigns: Demand data can enhance the effectiveness of marketing campaigns. Entertainment talent agencies, TV production companies, and linear networks can use demand data to optimize their marketing campaigns ahead of premieres. For example, we know that demand for "Ben 10: Ultimate Alien" spiked in late March 2024 in the United Kingdom, meaning that marketers can infer that their campaign paid off, accommodating the increase in demand.
4. Platform Specific Need: Audience demand data can help platform executives know which titles should be acquired if they want to keep their current audience happy or grow their audience. By analyzing which shows are most popular in each market, and globally, as well as taste clusters and affinity analysis, entertainment companies can deduce what is most popular for specific demographics, increasing the chances of keeping niche audiences engaged.
5. International Opportunities: Using demand data to determine which shows have higher global appeal enables executives to determine what content to produce and where to allocate funds to maximize future content investments. As 'Ben 10: Ultimate Alien' earns 37% of its demand in the United Kingdom from its country of origin, the United States, it is feasible to assume that promoting the show globally will not have a dire outcome.
Overall, Entertainment industry executives can use demand data to acquire, distribute, and develop content population-wise and globally. Demand can tell studios, distributors, or talent agencies, which shows are resonating the most with audiences, which genres are more popular, and which talent to partner with. By leveraging demand data, entertainment executives can make informed decisions, minimizing the risk of investing in a low demand niche product.
Ben 10: Ultimate Alien's travelability to the United Kingdom in the last 30 days is 44%, which means that the audience demand for Ben 10: Ultimate Alien is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10: Ultimate Alien travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10: Ultimate Alien is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10: Ultimate Alien, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Ben 10: Ultimate Alien in the United Kingdom. We provide our partners with extensive media industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.