The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can be leveraged by TV executives for making informed decisions about content acquisition, distribution, and programming. Let's take a look at how demand data for "Bering Sea Gold" in the United Kingdom during March 2024 can help TV executives.
One of the primary benefits of demand data is content valuation. By examining demand data, TV executives can understand the value of a specific title, whether it is an entire library of content or a single TV series, to any given platform in any region. Parrot Analytics content valuation system considers demand data to evaluate the dollar value contribution of any title, which helps TV executives determine how much they should spend on content. Using demand data, executives can also calculate the expected ROI and the ability of a TV series to drive subscriptions.
In the case of "Bering Sea Gold," executives can use Parrot Analytics' demand data to evaluate the value of the series to their platform. The show's outstanding demand in the United Kingdom, with 11.4 times its audience demand compared to the average show in the region, indicates that it is a highly sought-after series. Compared with its demand in the last 90 days, the show's recent demand has increased, indicating that it is gaining popularity. By examining its peak rank of #194 in the United Kingdom and its rank increase by 66 spots in March, executives can understand how well the show is performing in the region.
Another critical aspect of demand data is that it can help executives evaluate the potential of a show to retain existing subscribers and attract new ones. By understanding audience demand, TV executives can select the most in-demand titles, ensuring viewers remain happy and engaged while introducing new content to attract subscribers.
Demand data can also help TV executives in planning for global distribution and identifying local whitespaces. The demand data for "Bering Sea Gold" reveals that it is highly popular in several countries, with countries such as the United States, Australia, Canada, Switzerland, and the Netherlands all showing outstanding demand. Executives can target these countries to maximize their potential revenue. The exploration of local whitespaces can help identify genres that resonate most with local viewers, making it easier to acquire or produce relevant content.
In summary, the data metrics for "Bering Sea Gold" demonstrate how demand data enables TV executives to make informed decisions concerning content acquisition, distribution, and programming. By using Parrot Analytics' demand data, executives can evaluate the exact value of any title, how it drives engagement and helps retain subscribers, its cryptocurrency potential, travelability, longevity, momentum, franchisability, and reach. The demand data can further serve to help executives determine the best release strategy, uncover under-monetized titles and optimize marketing campaigns.
Bering Sea Gold's travelability to the United Kingdom in the last 30 days is 89%, which means that the audience demand for Bering Sea Gold is 89% of the demand in its country of origin, United States. Click through to another market to discover how well Bering Sea Gold travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bering Sea Gold), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Bering Sea Gold, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Bering Sea Gold is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bering Sea Gold, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Bering Sea Gold in the United Kingdom. We provide our partners with meaningful TV industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.