The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics demand data provides key insights into the performance of TV shows around the world. Using "Better Call Saul" as an example, here's how entertainment executives can use demand data to make informed content, acquisition, distribution, and programming decisions.
Content Valuation
Parrot Analytics content valuation system is based on demand data, which can provide insights into the dollar value contribution of any title, to any platform, in any region. For "Better Call Saul," demand data shows that its global audience demand across all platforms is exceptional, while the show's travelability (international demand relative to its home market), longevity, momentum (the pace of growth), franchisability (spin-off potential), and reach (the number of people expressing demand for the show) are all exceptional. Entertainment executives can use this data to determine the overall dollar value of the show and identify areas where it can be optimized for maximum return on investment.
Acquisition and Distribution Decisions
By examining the top 10 global markets where "Better Call Saul" is most in-demand over the last 30 days, entertainment executives can find opportunities for acquisition or distribution deals. For example, the show outperforms the demand of the average TV show in each of its top 10 markets. Entertainment executives can use this insight to target these markets with new distribution deals or SVOD licensing agreements, potentially increasing revenue for the show.
Programming Decisions
Entertainment executives can use demand data to evaluate the performance of specific shows in specific regions, like the United Kingdom in the case of "Better Call Saul." With audience demand decreasing by 13.2% in the United Kingdom in March 2024 and a decrease in rank, entertainment executives may need to consider optimizing marketing and promotion efforts for the show. The audience profiling data showing similarity with other shows like "Breaking Bad," "The Mandalorian," and "Westworld" suggests that there may be opportunities to cross-promote the show with these other popular titles for increased exposure and demand. By examining demand data, entertainment executives can also identify opportunities to create spin-offs or franchises of popular shows.
Subscriber Acquisition and Retention
By analyzing which titles are in high demand within a specific market, like the United Kingdom with "Better Call Saul," entertainment executives can make decisions around content acquisitions that are likely to appeal to and retain current subscribers or attract new ones. For example, If "Better Call Saul" ranks highly compared to other titles in the United Kingdom, entertainment executives can strategically use this insight to target content acquisitions that will appeal to this audience, which is likely to stimulate further subscriber acquisition and retention.
Optimizing Release Strategy and Pricing
Demand data can be used to determine the best release strategy and pricing for a show. For "Better Call Saul," the show achieved outstanding audience demand of 17.6x in the United States, while in the United Kingdom, demand was also outstanding but decreased in March 2024. Entertainment executives can use demand data to identify the best time and pricing for releasing new seasons or episodes of shows to maximize engagement and revenue.
In conclusion, Parrot Analytics demand data can provide entertainment executives with insights into the performance of TV shows globally, which can then be used to make informed content, acquisition, distribution, and programming decisions. By analyzing demand data for shows like "Better Call Saul," entertainment executives can identify opportunities to optimize their marketing and promotion efforts, create spin-offs or franchises of popular shows, make data-driven content acquisition decisions, and identify the best release strategy and pricing for their content. Furthermore, this data provides entertainment executives with a more informed context of content valuation that should serve as an effective means to invest in projects in a way that maximizes their return on investment and helps you reach your audience.
Better Call Saul's travelability to the United Kingdom in the last 30 days is 54%, which means that the audience demand for Better Call Saul is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Better Call Saul travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Better Call Saul is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Better Call Saul, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Better Call Saul in the United Kingdom. We provide our partners with essential subscription-video-on-demand workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.