The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data of a TV show can provide valuable information to help make informed content decisions. For instance, let's take the TV series "Blue Mountain State" as an example. Over the past 30 days in the United Kingdom, "Blue Mountain State" has a demand level of 3.4 times the average TV show. The demand for this show has recently decreased but is still above average. Based on this information, it seems like "Blue Mountain State" is a popular show among audiences in the United Kingdom.
Moreover, the show's ranking shows that it peaked at #774 in the United Kingdom. "Blue Mountain State" is ranked at the 94.7th percentile in the sports genre, indicating it has more demand than 94.7% of sports titles in the United Kingdom. This can help indicate its value regarding content valuation and how its popularity compares to other shows in the same genre.
Furthermore, by examining the top 10 markets where "Blue Mountain State" has been most in-demand in the last 30 days, we can have a better understanding of the show's popularity in those countries. This indicates that the show is highly in-demand in the United States, Belgium, Germany, Australia, Switzerland, Netherlands, Canada, Romania, and the United Kingdom.
Demand data can also provide insights on audience preferences. In the case of "Blue Mountain State," we can see other shows that fans of this TV series watch, like "Love Life" and "Two And A Half Men." By understanding which titles are most popular with a specific audience, executives can develop original content that caters to these viewers' tastes.
Finally, assessing the travelability of the show can provide insights into whether the show has potential in other markets, beyond the United Kingdom. If "Blue Mountain State" has a higher demand in the United States than the United Kingdom, it could indicate that the show may perform better in the United States, or vice versa.
In conclusion, demand data plays a critical role in helping entertainment executives make informed decisions about content acquisition, distribution, and programming. By using demand data, executives can estimate a show's value, understand the viewers' preferences, and even assess how the show might perform in other markets.
Blue Mountain State's travelability to the United Kingdom in the last 30 days is 29%, which means that the audience demand for Blue Mountain State is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Blue Mountain State travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Spike, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Blue Mountain State.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Blue Mountain State from partners like Spike.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Blue Mountain State? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Spike to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Spike by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Blue Mountain State. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Spike to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Blue Mountain State), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Spike by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Blue Mountain State, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Spike‘s Blue Mountain State is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Spike and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blue Mountain State, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Blue Mountain State in the United Kingdom. We provide our partners with far-reaching media industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.