The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be a valuable resource for making informed content, acquisition, distribution, and programming decisions. Analyzing the demand data for "Bluestone 42" provides several insights into how executives can use this data to make better decisions.
Firstly, executives can use demand data for content valuation. By looking at the show's demand compared to the average show in the United Kingdom, we can see that "Bluestone 42" had 4.2 times the audience demand of the average show over the last 30 days, and only 8.6% of all TV shows have this level of demand. This indicates that the show has significant value and is performing well in the market.
Moreover, executives can use demand data to understand audience preferences and make better programming and acquisition decisions. For example, analyzing the shows that fans of "Bluestone 42" also like can help guide executives on which other titles to acquire or produce. In this case, the show's audience has demonstrated a preference for similar shows like "Macross Frontier", "Rick And Morty", and "It's Always Sunny In Philadelphia."
Furthermore, executives can use demand data to inform their distribution strategies. By examining the top 10 global markets where "Bluestone 42" is most in-demand, executives can identify potential markets to target with their distribution efforts. Here, we see that the United Kingdom is the show's number one market globally, indicating that this market should be a priority for distribution efforts.
Demand data can also provide insights into the show's performance over time and help executives make better long-term decisions. For example, we see that the demand for "Bluestone 42" has been increasing recently and peaked at 5.7 times the average in the last 30 days. This indicates that the show is gaining popularity and could be a good long-term investment.
Finally, executives can use demand data to optimize their marketing and promotional efforts. For example, looking at the spikes in demand for "Bluestone 42" in February can help identify when to focus promotional efforts on the show to maximize its impact.
In summary, analyzing demand data for "Bluestone 42" provides valuable insights into how entertainment executives can make better decisions regarding content, acquisition, distribution, and programming. Demand data offers insights into content valuation, audience preferences, distribution strategies, long-term investments, and marketing efforts, providing executives with valuable information to make informed decisions.
This is Bluestone 42's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bluestone 42 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Bluestone 42 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bluestone 42, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 18, 2024, 12:44 p.m. PST using demand data from Parrot Analytics for Bluestone 42 in the United Kingdom. We provide our partners with valuable entertainment industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.