The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data is crucial to making more informed content decisions, acquisition decisions, and distribution decisions. By leveraging Parrot Analytics' demand data, executives can assess a TV series' ability to drive subscriptions, mitigate churn, and optimize marketing campaigns for premieres. Demand data can also provide insights into the popularity of a show in a given market and reveal areas of opportunity to acquire or produce content.
Let's take a closer look at "Bo' Selecta!" and how demand data can inform a TV executive's decision-making process. According to our data, "Bo' Selecta!" has been performing well in the United Kingdom with 2.1 times the audience demand of the average show in the UK over the last 30 days. This level of demand is higher than 92.0% of all comedy titles in the UK. The show has also been increasing in demand over the past 30 days, with a 12.5% increase in audience demand during December.
However, executives should also pay attention to the show's other performance metrics, such as travelability, longevity, momentum, franchisability, and reach. While "Bo' Selecta!" has good worldwide audience demand across all platforms, its travelability is poor, indicating low international demand relative to its home market. The show's longevity, pace of growth, franchisability, and reach are also poor. Understanding these metrics alongside the show's demand data can provide executives with a more comprehensive view of the show's performance.
Additionally, by examining the top 10 global markets where "Bo' Selecta!" is most in-demand, executives can identify where the show is thriving and potential areas for expansion. The United Kingdom is the show's top market with good audience demand, followed by the United States, where demand is okay. Countries such as Ireland, Sweden, India, Pakistan, Germany, and Spain also have okay demand for the show, indicating potential opportunities for content acquisition, distribution, or production.
In conclusion, demand data offers a valuable tool for entertainment executives to make informed content, acquisition, and distribution decisions. By examining a show's demand data alongside other performance metrics, such as travelability, longevity, momentum, franchisability, and reach, executives can gain a comprehensive understanding of a show's value to their platform or network. In the case of "Bo' Selecta!", the demand data reveals strong demand in the UK and identifies potential areas for expansion in other global markets.
This is Bo' Selecta!'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Bo' Selecta! travels internationally.
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Acquire the best shows from partners such as Channel 4 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bo' Selecta!), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Channel 4 by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Bo' Selecta! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bo' Selecta!, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Bo' Selecta! in the United Kingdom. We provide our partners with valuable entertainment industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.