The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to have a good understanding of what your audience wants to ensure the success of your platform, TV series financing company, or talent agency. The demand data provided by Parrot Analytics can help you make more informed decisions in regards to content acquisition, distribution, and programming.
For instance, based on the analysis of "Boboiboy: Galaxy," we can determine its level of demand in the United Kingdom, which is 2.1 times the average demand for all shows over the last 30 days. This measurement can help you understand how popular the show is compared to other programs in the same genre or time slot. With this information, you can decide whether to acquire, distribute, or program this content on your platform.
Furthermore, understanding the viewers' reaction to a show like "Boboiboy: Galaxy" in a specific market can help you make informed decisions. For example, the demand in the United Kingdom dropped by 4.3% in January 2024, which can indicate a decline in the show's popularity compared to previous months. However, the show's demand spiked in late January, which can indicate an improvement in audience interest.
The Parrot Pulse also provides valuable insights on six dimensions – audience demand, franchisability, longevity, momentum, reach, and travelability. This can give you an independent measure of the show's global performance across a variety of areas, which allows you to decide whether to invest in it or not.
Moreover, the data on "Boboiboy: Galaxy" enables you to identify the show's top 10 global markets. Malaysia, the show's country of origin, has the highest demand for the show, which can help you decide on its importance on your platform. For instance, with an outstanding audience demand of 19.0x in Malaysia, you can consider strategies to target that market better.
Understanding how demand data relates to content valuation is essential, and Parrot Analytics' content valuation system can help you demonstrate the dollar value contribution of any title, to any platform, in any region. With data-driven insights, you can determine how much to spend on content, calculate a specific title's ROI, and assess its ability to drive subscription and mitigate churn.
In conclusion, demand data offered by Parrot Analytics can help your business make an informed decision not only for "Boboiboy: Galaxy" in the United Kingdom but also how to navigate your global expansion strategy, depending on a content or a country.
Boboiboy: Galaxy's travelability to the United Kingdom in the last 30 days is 6%, which means that the audience demand for Boboiboy: Galaxy is 6% of the demand in its country of origin, Malaysia. Click through to another market to discover how well Boboiboy: Galaxy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV3‘s Boboiboy: Galaxy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Boboiboy: Galaxy, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 8:47 p.m. PST using television demand datasets from Parrot Analytics for Boboiboy: Galaxy in the United Kingdom. We provide our partners with smart subscription-video-on-demand analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.