The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed decisions about acquiring or distributing TV content? Parrot Analytics' demand data can provide you with valuable insights into audience preferences, trends, and content performance that can help you make more informed decisions. As an example, let's look at the demand data for "Bondi Rescue" in the United Kingdom for the month of March 2024:
1. Content valuation: The demand for "Bondi Rescue" is 3.1 times the average TV show in the United Kingdom over the last 30 days, and it ranks at the 97.0th percentile in the documentary genre, indicating higher demand than 97.0% of all documentary titles in the United Kingdom. As an entertainment executive, you can use this information to make more informed content valuation decisions and determine how much to spend on acquiring or producing content. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region.
2. Viewer retention and acquisition: Audience demand for "Bondi Rescue" has increased by 22.3% in the United Kingdom during March, indicating that it could help with both retention and acquisition of subscribers. If you're a TV executive at an OTT or SVOD platform, you could use this information to decide on programming strategy or acquiring the show.
3. Content performance comparison: The show's global performance across six dimensions is measured by the Parrot Pulse. For "Bondi Rescue," worldwide audience demand is okay, longevity (how well audience demand is maintained over time) is good, and momentum (the pace of growth) is also okay. This information can help linear networks or pay TV networks determine the show's potential for syndication or reruns.
4. Top performing markets: "Bondi Rescue" outperforms the demand of the average TV show in each of the top 10 global markets where it's most in-demand. If you're an entertainment talent agency or TV production company, this information could be used to identify potential international sales and distribution opportunities for the show or similar content.
5. Release strategy: Demand spiked in late March 2024 for the United Kingdom, indicating that it could be valuable to have an optimal release strategy for the show. SVOD platforms could use this information to determine the best timing for releasing or promoting the show to maximize return on investment.
Overall, if you're an entertainment executive, demand data can help you make more informed acquisition, distribution, or programming decisions through audience preferences, trends and content performance. Although the example above focuses on "Bondi Rescue," Parrot Analytics provides similar insights for all TV content, which could be very valuable in an industry where decisions can make or break the financial success of a project.
Bondi Rescue's travelability to the United Kingdom in the last 30 days is 50%, which means that the audience demand for Bondi Rescue is 50% of the demand in its country of origin, Australia. Click through to another market to discover how well Bondi Rescue travels internationally.
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Acquire the best shows from partners such as Network Ten to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bondi Rescue), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Network Ten‘s Bondi Rescue is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Network Ten and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bondi Rescue, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for Bondi Rescue in the United Kingdom. We provide our partners with valuable television series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.