The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you know how crucial it is to stay one step ahead of the audience's demand and continue to deliver content that resonates with them. Fortunately, Parrot Analytics provides real-time and accurate demand data for all TV series to facilitate more informed content and acquisition decisions, distribution strategies, programming schedules, and portfolio planning.
Taking “Bones” as an example in March 2024 in the United Kingdom, demand insights such as those provided by Parrot Analytics can help you make informed decisions about the value of a specific title or library of content. Demand data can support you in answering critical questions relating to content validation, like what value is a TV series bringing to a platform or what is the ROI that platform can expect from acquiring the rights to the content.
For instance, the high-demand ranking of "Bones" allows TV executives from an SVOD platform or linear network to understand the popularity of the show among audiences in the United Kingdom. They may consider acquiring the rights to the show or negotiating with the studio to continue producing more seasons of the show. Examining how the show performed over the last 30 days compared to the last year indicates how the popularity of the show is changing over time. It allows executives to make informed forecasts about how the show may continue to perform.
As Parrot Analytics tells us, "Bones" was the 267th most in-demand show in the United Kingdom during the month of March 2024. Viewing this metric alongside others that indicate demand for "Bones" relative to other shows in the comedy genre, executives can determine the value of the show in relation to other titles. It also shows the percentage of demand difference between the United States, where the show originated, and the United Kingdom. Similarly, executives can use the metadata of the 12 season show to discern how each season demonstrated popularity, if demand increased with new characters or storylines, and if keeping the overall format and storyline of the show contributed to its longevity.
Moreover, executives can use demand data to identify trends, tastes, and predict future opportunities. Furthermore, executives can use demand data to understand the specific segments of their audiences better and curate content accordingly, thereby increasing engagement and reducing churn. Executives can also determine which platforms should be targeted for content distribution based on demand data. As demonstrated with "Bones," executives can also diversify content across different regions and markets to increase global reach and attract new subscribers to their streaming platform.
In conclusion, Parrot Analytics' demand data can facilitate informed strategic decision-making for entertainment executives by providing valuable insights about audience demand for TV content. Executives can then apply this data to determine the value of a title or series, curate content more effectively, optimize acquisition, and diversify their portfolio across various regions and markets.
Bones's travelability to the United Kingdom in the last 30 days is 69%, which means that the audience demand for Bones is 69% of the demand in its country of origin, United States. Click through to another market to discover how well Bones travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bones), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Bones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bones, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Bones in the United Kingdom. We provide our partners with comprehensive television capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.