The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make informed content acquisition, distribution, and programming decisions. Based on the analysis of "Bosch" in March 2024 in the United Kingdom, here are some ways demand data can inform your decision-making process:
Content Valuation:
- Content valuation helps you understand the value of a title. Demand data can help answer questions such as "How much is my series worth?" Parrot Analytics' demand data-based content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. Based on the analysis, "Bosch" has good demand in the United Kingdom, ranking above 95.3% of all drama titles.
Acquisition Decisions:
- With demand data, you can estimate how much to spend on content and decide which type(s) of content present opportunities to acquire or produce. Based on the analysis, "Bosch" has good demand in its top 10 global markets, outperforming the demand of the average TV show in each of these markets.
Programming Decisions:
- When it comes to programming decisions, understanding the taste clusters of your audience is essential. Demand data can reveal which genres and titles resonate most with your current audience and what you should focus on to attract new subscribers. For instance, "Bosch" has a higher demand compared to other TV shows in late March 2024, indicating an opportunity to program the show during that time.
Distribution Decisions:
- Demand data helps identify your platforms' and networks' fit. By understanding where your audience is coming from and how well that aligns with your platform's or network's goals, you can choose the right distribution strategy for your content. For instance, the show "Bosch" has good demand in multiple countries, making it a suitable title for international distribution.
In conclusion, entertainment executives can leverage demand data for various strategic decisions. It provides insight into valuable content, optimal release strategy and pricing, competitive benchmarking, and audience acquisition and retention. Demand data guides financial and strategic decisions, helping entertainment executives maximize their content investments.
Bosch's travelability to the United Kingdom in the last 30 days is 41%, which means that the audience demand for Bosch is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Bosch travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bosch), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Bosch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bosch, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Bosch in the United Kingdom. We provide our partners with meaningful subscription-video-on-demand competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.