The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can effectively use demand data to make informed content and acquisition decisions for your platform. Taking "Boston Legal" as an example, the show's performance can be analyzed based on audience demand in the United Kingdom over a 30-day period. The demand for "Boston Legal" is 3.3 times the average title in the United Kingdom over the last 30 days, indicating good demand for the show. Therefore, content teams can confidently invest in the show and use demand data to make informed decisions.
By examining the worldwide audience demand, travelability, longevity, momentum, franchisability, and reach of the show, Parrot Pulse provides executive teams with a comprehensive analysis of the show's global performance across six dimensions. It's important to highlight that "Boston Legal" has globally good demand and travelability, meaning it could work well in multiple markets. Its longevity is outstanding, indicating that the audience demand for this show has been well-maintained over time. Its momentum contributes to the fact that there is good potential for continuous growth, which makes it more valuable over time. Finally, its franchisability and reach are good, reinforcing the value that could be gained through a potential franchise.
Studying the top 10 global markets where "Boston Legal" is most in-demand over the past 30 days, we find that the show outperforms the demand of the average title in each market. This indicates that the show is excellent for global expansion and is capable of competing well within different markets, making it both fresh and exciting. It's essential to keep in mind that demand data related to content valuation quantifies how much a specific content is worth to a platform relative to other shows, which could ultimately help make sound investment decisions.
Another interesting finding in the analysis is the audience's affinity to the show compared to other titles. Fans of "Boston Legal" also likely enjoy shows like "Rick And Morty," "The Mandalorian," and "Fargo." According to Parrot Analytics demand data, content teams can leverage this information when selecting or producing new content that resonates with an affinity audience.
To conclude, demand data is vital for making strategic content, acquisition, and distribution decisions. By analyzing "Boston Legal's" audience demand data, we have established its contextual value, quantified its global, regional, and local audience appeal, and identified audience affinities. Additionally, other questions such as determining content value, performing marketing campaign optimization, and assessing ROI are areas where demand data is useful. Hence it's imperative to equip your team with the appropriate tools and solutions to leverage demand data for efficient business decision-making.
Boston Legal's travelability to the United Kingdom in the last 30 days is 47%, which means that the audience demand for Boston Legal is 47% of the demand in its country of origin, United States. Click through to another market to discover how well Boston Legal travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Boston Legal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Boston Legal, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 8:45 p.m. PST using demand data from Parrot Analytics for Boston Legal in the United Kingdom. We provide our partners with valuable television series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.