The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always looking for ways to make data-driven decisions, and audience demand is a crucial component when it comes to making content, acquisition, distribution, and programming decisions. Parrot Analytics can provide you with the data you need to analyze a show's performance, helping you make better-informed decisions.
Let's take a closer look at "Bridgerton" and see how the demand data for the month of March 2024 in the United Kingdom can help you with your content decisions.
One essential aspect of using demand data when making content decisions is content valuation. Based on the demand data for "Bridgerton," it is clear that this show is valuable, especially in terms of its travelability and franchisability. Demand data can help you determine how much a series is worth and assess its ability to drive subscriptions and reduce subscriber churn.
Demand data is also effective in assessing a show's potential to attract and retain audiences. When examining the top 10 global markets, "Bridgerton" was found to outperform the demand of the average TV show, with demand for the show in the United States being exceptional. The ability to map local whitespaces and determine audience preferences can help you make an informed decision about which shows to produce or acquire.
Demand data can also provide insight into the optimal release strategy and pricing for a series. In the case of "Bridgerton," the momentum of the show, which measures the pace of growth, is exceptional. This could indicate that a significant marketing campaign ahead of the premiere could be beneficial.
Another important aspect of using demand data is to measure audience engagement with a show. The Parrot Pulse for "Bridgerton" indicates that it is performing well across six dimensions, including longevity, momentum, and reach. These metrics can help you better understand how engaged your audience is and how well your shows are maintaining demand over time, which can influence decisions about renewals and cancellations.
Finally, audience demand data can inform acquisition and distribution decisions. By analyzing demand data, you can identify where a show is popular and determine which platforms to target for distribution. The data can also be used to compare a show's performance against other titles available on the market.
In conclusion, as a TV executive, incorporating audience demand data into your decision-making process is crucial to delivering successful shows. The demand data for "Bridgerton" in March 2024 in the United Kingdom provides valuable insights that can help you make informed decisions about content, acquisition, distribution or programming. Whether you are seeking to assess the value of a show, understand its potential to attract and retain subscribers, optimize pricing and release strategies, or make acquisition and distribution decisions, demand data is an essential tool that can inform your strategic decision-making process.
Bridgerton's travelability to the United Kingdom in the last 30 days is 47%, which means that the audience demand for Bridgerton is 47% of the demand in its country of origin, United States. Click through to another market to discover how well Bridgerton travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bridgerton is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bridgerton, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Bridgerton in the United Kingdom. We provide our partners with extensive OTT know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.