The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data is a valuable resource that you can use to make more informed content or acquisition decisions. One way to use demand data is for content valuation. Parrot Analytics' content valuation system is based on demand data, revealing the dollar value contribution of any title to any platform in any region. The demand data for "Broadchurch: UK" provides several insights that can be leveraged in decision-making:
1. Content Valuation: Demand data can be used to determine how much "Broadchurch: UK" is worth to a streaming platform. With 8.8 times the audience demand of the average show in the United Kingdom over the last 30 days, "Broadchurch: UK" has an outstanding demand. Compared to its demand of 7.3 times the average over the last 90 days, demand for this show has been increasing. This indicates that "Broadchurch: UK" has the potential to drive subscriptions and mitigate churn, which could contribute positively to the platform's bottom line.
2. Programming Decisions: Demand data can help you decide what content to produce or acquire. By examining the top 10 global markets where "Broadchurch: UK" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This shows that there is an opportunity to produce or acquire similar content that has the same level of audience demand.
3. Distribution Decisions: Demand data can help you decide which platforms to target for distribution of your content. As "Broadchurch: UK" has outstanding demand in the United Kingdom, it can be assumed that this TV series will perform well on platforms that target audiences in the UK. This can assist in identifying which platforms to distribute content to in order to maximize audience engagement.
4. Acquisition Decisions: Demand data can help you determine whether a specific title is worth acquiring, using demand data you can assess a TV series' ability to drive subscriptions and mitigate churn. Demand data for "Broadchurch: UK" shows that audience demand increased in the UK by 83.9% during February, indicating that this TV series has continued to attract new viewers. This provides valuable insight for any TV executive considering acquiring the show.
5. Content Decisions: Demand data can help you optimize your content for success. Other shows that fans of "Broadchurch: UK" also like are "The Blacklist", "Shetland", "The Mandalorian", "Fargo", "Rick And Morty", "It's Always Sunny In Philadelphia", "Death In Paradise", "Justified" and "Better Call Saul". This provides information about what genres or types of content have high viewership overlap with "Broadchurch: UK", indicating which types of content have potential to be successful amongst this audience.
This is Broadchurch: UK's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Broadchurch: UK travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Broadchurch: UK is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Broadchurch: UK, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 2:57 a.m. PST using global demand datasets from Parrot Analytics for Broadchurch: UK in the United Kingdom. We provide our partners with smart television know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.