The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data for "Call The Midwife" in the United Kingdom in January 2024 can be used to help entertainment executives make more informed content decisions. By understanding the show's demand data, they can assess the potential value of the show, make acquisition decisions, determine its suitability for different markets, and identify programming trends that resonate with audiences. Content valuation can also be based on demand data providing insight into the dollar value contribution of any title to any platform.
Demand data for "Call The Midwife" show an outstanding level of demand in the United Kingdom, 18.5 times higher than the average television show. This means only 2.7% of all TV shows can match its demand. This data shows that the show is increasingly popular and its demand is consistently high over time.
Using demand data, entertainment executives can assess the show's suitability for different platforms, markets, and demographics. By examining the show's top 10 global markets where it is most in-demand, entertainment executives can evaluate its potential. The UK is the show's most in-demand market globally, but it also has high demand in other markets such as Australia, France, the United States, and Canada.
Entertainment executives can also assess the show's performance in the drama genre based on demand data. "Call The Midwife" ranks at the 99.8th percentile in the drama genre, indicating that it has higher demand than 99.8% of all drama titles in the United Kingdom. This information enables entertainment executives to identify programming trends that resonate with audiences and make more informed content decisions.
Additionally, demand data provides insights into the show's longevity, momentum, franchisability, travelability, and reach. Such insights can be used to evaluate the potential future success of the show on different platforms, markets, or genres. Entertainment executives can also compare the show's performance over different time periods, such as 1 year versus 30 days, to identify trends in demand and popularity.
Finally, entertainment executives can use demand data to assess the marketing campaign's effectiveness ahead of the premiere, establish the best release strategy for the content, and anticipate the show's monetization potential through spin-offs or franchises.
In conclusion, demand data from Parrot Analytics provides entertainment executives with valuable insights into the performance of television shows such as "Call The Midwife." They can use this information to make informed decisions regarding acquisition, distribution, programming, and content valuation, helping them to align their strategies with audience demand and providing an objective measure of their investments' potential.
This is Call The Midwife's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Call The Midwife travels internationally.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Call The Midwife), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Call The Midwife, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Call The Midwife is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Call The Midwife, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Feb. 28, 2024, 1 p.m. PST using demand content analytics from Parrot Analytics for Call The Midwife in the United Kingdom. We provide our partners with essential TV industry know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.