The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics provide them with valuable information on the audience's interest in various TV shows, enabling them to make decisions with reduced risk and a higher potential for success. Below, we explore how demand data for "Chainsaw Man" in the United Kingdom (UK) for March 2024 relates to content valuation and how TV executives can make informed decisions using it.
Content valuation involves answering questions such as "how much is my content worth to another streaming platform, how much is my show worth?," etc. Demand data provides answers to those questions, as it is a measure of how popular a show is among viewers. In the context of "Chainsaw Man," the show had a demand that is 6.9 times the average show in the UK for the previous 30 days. This level of demand is significant, as only 8.6% of all TV shows have this level of demand. "Chainsaw Man" has also shown an increase in demand in the last 30 days, compared to its demand over the last 90 days. This result suggests that the show has been gaining more fans lately and creating a good valuation.
TV executives can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. Knowing which shows can help grow their audience is essential for executives. Audience demand data can also inform decisions about subscriber retention and acquisition. The data can indicate which titles should be acquired to grow the subscribers' audience and keep them entertained, thus mitigating churn. In the case of "Chainsaw Man," we learn that it has a good reach, meaning it appeals to a broad audience, and it has shown significant interest in the US and China, ranking second and first, respectively, regarding demand. Therefore, TV executives can consider acquiring distribution rights of the show in the US and China to broaden their customer base.
Demand data also informs scalable concept testing, identifying which elements of existing content the fans like the most, and optimizes upcoming productions for success. For instance, knowing that "Rick And Morty," "Jujutsu Kaisen," and "Mob Psycho 100" are shows that fans of "Chainsaw Man" also like, producers can create content that incorporates elements of those shows while still maintaining the unique charm of "Chainsaw Man."
Demand data can also help identify the best release strategy for a show, as "Chainsaw Man" demand spiked in late March 2024 in the UK. Demand data enables executives to compare their content against other titles available in the global market and identify under-monetized titles. It also helps to uncover new opportunity markets for content distribution and shows how demand for a series is growing.
In conclusion, demand data is a valuable tool for entertainment executives to make informed decisions about content, acquisition, distribution, and programming. With respect to "Chainsaw Man," executives can measure the show's value, assess its ability to drive subscriptions, adjust release strategies, identify loyal viewers, and determine under-monetized titles. The power of demand data can help executives make informed decisions with reduced risks and increased potential for success in the competitive entertainment industry.
Chainsaw Man (チェンソーマン)'s travelability to the United Kingdom in the last 30 days is 90%, which means that the audience demand for Chainsaw Man (チェンソーマン) is 90% of the demand in its country of origin, Japan. Click through to another market to discover how well Chainsaw Man (チェンソーマン) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chainsaw Man (チェンソーマン), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:05 p.m. PST using tv demand analytics from Parrot Analytics for Chainsaw Man (チェンソーマン) in the United Kingdom. We provide our partners with valuable SVOD know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.