The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of the most pressing issues is determining which TV shows to acquire, produce and what content resonates with audiences. The demand data provided for “Channel Zero” for March 2024 in the United Kingdom can provide critical insights for decision-making when it comes to content acquisition, distribution and programming.
Using demand data as a basis for building a content valuation framework and using this framework to make strategic decisions can yield valuable insights. The Parrot Analytics content valuation system provides an economic valuation system based on global content demand and supply, which can help determine how much a particular title, or a content library, is worth to a platform over time.
Demand data for Channel Zero tells us that audience demand decreased by 16.4% in March 2024 in the United Kingdom. While this could be cause for concern, it is important to remember the spike in demand later in the month and consider the show's excellent rank in the drama genre. Additionally, demand for "Channel Zero" on a 1 year rolling basis indicates that the show's popularity has increased by 7.2% over the last 30 days, compared to its average demand over the year. This signals that the show has gained momentum, making it worth investigating further.
Using demand data can help determine how effective a marketing campaign has been around a specific show to increase momentum. The Parrot pulse for "Channel Zero" provides an independent measure of its global performance across six dimensions. The show has good worldwide audience demand across all platforms. While its travelability is okay, the show is still performing well in different markets globally. Its longevity, momentum, franchisability (spin-off potential), and reach are all relatively okay or good. Understanding the performance of the show in the market is critical when making decisions on content acquisition or when negotiating for distribution rights with the studio.
Demand data also helps to identify what shows or genres resonate with audiences overlap in several markets globally. For example, the top 10 global markets where "Channel Zero" is most in-demand are Brazil, the United States, Australia, Canada, Bulgaria, Netherlands, United Arab Emirates, Germany, and the United Kingdom. This can be used to understand customer preferences and to plan the steps to improve the content according to their preferences.
Demand allows educational entertainment executives to answer questions about the performance of different shows in terms of valuation, both globally and locally, and also benchmark those shows against similar titles available on the market. When considering a show's acquisition, understanding its value on a streaming platform or pay-TV network can be a critical consideration. Parrot Analytics content valuation system can be used to determine how much any TV show or content library is worth to a particular platform in any region, based on a quantitative analysis of audience demand data.
Furthermore, by examining audience demand in different global markets, entertainment executives can determine the show's fracturability potential or spin-off opportunity. This analysis enables them to assess how they can further monetize IP for the show through spin-offs or franchise creation.
To summarize, demand data for "Channel Zero" in March 2024 in the United Kingdom provided critical insights into the show's demand as a basis for building a content valuation framework. Using these insights, entertainment executives can make more informed decisions when it comes to content acquisition, distribution, and programming. Ultimately, these decisions can help to optimize advertising and maximise ROI.
Channel Zero's travelability to the United Kingdom in the last 30 days is 55%, which means that the audience demand for Channel Zero is 55% of the demand in its country of origin, United States. Click through to another market to discover how well Channel Zero travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Channel Zero is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Channel Zero, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Channel Zero in the United Kingdom. We provide our partners with meaningful content capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.