The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content, acquisition, distribution, and programming decisions. By analyzing demand data for shows like "Charlie's Angels (1976)," you can evaluate audience demand, content valuation, and performance in different regions, crucial information to help in decision-making.
For instance, by looking at the demand data for "Charlie's Angels (1976)" in the UK in March 2024, an entertainment executive can tell that the show performed well, with demand 2.2 times higher than the average for the period. They can also see that the audience demand has increased over the last 30 days by 30.2%, indicating growing popularity.
Moreover, "Charlie's Angels (1976)" achievеd #1360 in the ranking in the UK, indicating that the show has potential to be an acquisition-driving or churn-reducing title for any given platform. Audience demand also indicates what genres or themes resonate with the current audience. For instance, in March 2024, "Charlie's Angels (1976)" ranked at 92.2% in the drama genre, indicating that the show's demand was higher than 92.2% of all drama titles in the UK.
Demand data also provides a way to quantify the platform-specific marginal revenue contribution, how a title drives engagement across the rest of the catalog, and estimate the ROI a specific title will bring for a particular platform. Therefore, entertainment executives can use the demand data to help determine how much to spend on content and which titles to acquire and distribute in different regions.
Additionally, the analysis for "Charlie's Angels (1976)" demonstrates how demand data can provide insight into the show's global performance across different markets. Entertainment executives can use this information to find the most popular markets for their content and tailor their distribution strategies to match the demand level in each market.
Entertainment executives also can utilize demand data to compare their content's performance against other titles available in the market, including pre-release marketing optimization, taste clusters, and affinity analysis. Using the Pulse metric can indicate trends such as travelability, which identifies if a show can appeal to a global audience for distribution or production opportunities.
In conclusion, demand data provides valuable metrics that can inform content decision-making processes for various entertainment practitioners and stakeholders. It enables such practitioners to value content, map local whitespaces, and optimize release strategy and pricing based on audience demand trends. Entertainment executives can leverage this data for increased subscriber acquisition, subscriber retention, and targeted marketing, among other uses, leading to increased revenue and profits.
Charlie's Angels (1976)'s travelability to the United Kingdom in the last 30 days is 73%, which means that the audience demand for Charlie's Angels (1976) is 73% of the demand in its country of origin, United States. Click through to another market to discover how well Charlie's Angels (1976) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Charlie's Angels (1976), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Charlie's Angels (1976) in the United Kingdom. We provide our partners with extensive OTT competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.