The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working for an OTT or SVOD platform, you are always on the lookout for high-demand TV shows that can drive viewership and engagement. Chuck is a spy drama series that has been gaining popularity in the United Kingdom over the past month, with 5.5 times the audience demand of the average show. This is a strong signal for acquisition or distribution.
As part of content valuation strategy, you would need to answer how much the TV series "Chuck" is worth. Parrot Analytics' content valuation system is based on demand data, and can reveal the dollar value contribution of any title, to any platform, in any region. By using demand data, we can estimate the ROI that a specific title will bring to the platform. Furthermore, the demand data can also help you assess the TV series' ability to drive subscriptions and reduce churn.
What genres resonate most with your current audience? Since "Chuck" ranks at the 97.0th percentile in the drama genre, we can ascertain the growing demand among audiences for dramas in the United Kingdom. As the head of acquisitions or programming director, we can explore similar drama titles that are in development or available in the market for potential acquisition.
Demand data powers Parrot Analytics' content valuation system. By examining the top 10 global markets where "Chuck" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. "Chuck" peaked at 7.1 times the average in the last 30 days, which is a 1.2% increase in rolling year basis. This shows that the show's popularity is increasing. "Chuck" is also performing well in markets like Brazil, Canada, and Germany which could indicate the positive potential for acquisition or distribution in these regions.
Regarding the pre-release of the TV series, demand data uncovers under-monetized titles and ensures that the marketing campaign is optimized ahead of the premiere. "Chuck" saw a spike in demand late January 2024 in the United Kingdom. Momentum measures how effective the marketing campaign around the show is. The momentum for Chuck is good, so its marketing campaign is well-received and effective.
As a content distributor, you would be interested in the travelability of "Chuck". The travelability measures a show's international demand relative to its home market. The good travelability of "Chuck" means that the TV series can find international audiences and interest. Its franchisability (spin-off potential) is another dimension used to measure the show's potential for future growth. The good franchisability of "Chuck" indicates that there is potential for further monetization of the intellectual property by creating spin-offs or franchises.
Moreover, demand data helps with subscriber acquisition and retention. By analyzing the viewer's taste clusters, we can offer personalized recommendations suggesting new shows that resonate with the viewer's tastes. This helps to ensure that the subscribers keep coming back for more high-quality content on the platform.
Lastly, the global audience demand for "Chuck" is outstanding, as shown by the Parrot Pulse for the TV series. This indicates that the show has the potential to engage a wider audience. As the CEO of a TV network or production head, you could capitalize on the audience demand by partnering with the right talent to expand the show's reach and create spin-offs or franchises.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed content, acquisition, distribution, or programming decisions. By leveraging Parrot Analytics' content valuation system and examining the global demand for shows like "Chuck", entertainment executives can stay ahead of the curve, enhance the viewing experience of their audiences, and drive revenue growth for their businesses.
Chuck's travelability to the United Kingdom in the last 30 days is 59%, which means that the audience demand for Chuck is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Chuck travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Chuck.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Chuck from partners like NBC.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Chuck? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Chuck. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chuck), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Chuck, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Chuck is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chuck, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Feb. 23, 2024, 1:01 p.m. PST using demand content analytics from Parrot Analytics for Chuck in the United Kingdom. We provide our partners with extensive media industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.