The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are various ways to use audience demand data to make more informed content-related decisions. In this article, we will focus on "Cidade Alerta", a Brazilian journalistic program and examine how the demand data related to the show can be used.
Firstly, content valuation is a crucial aspect of decision-making for executives. Using demand data, TV executives can determine the economic value of any title, evaluate its performance, and assess its contribution to driving engagement and subscriptions. In the case of "Cidade Alerta", the show has been doing well in the United Kingdom, with 3.7 times the audience demand of the average show in the country over the last 30 days, making it a valuable asset. However, the demand for the show has decreased by 17.8% in February 2024, and its rank in the country also dropped by 469 spots. Thus, executives should monitor both positive and negative trends in demand to make informed valuation decisions.
Secondly, executives can use demand data to make informed programming decisions. For instance, by comparing the demand for "Cidade Alerta" in various markets, executives can determine the geographic regions where the show has the most potential to perform well and adjust their programming strategy accordingly. According to audience data, Brazil is the most popular place for "Cidade Alerta," where the audience demand was outstanding. Executives can also see that global demand for the show is high in Portugal, Uruguay, Paraguay, Switzerland, Ireland, Belgium, France, and Spain. By evaluating demand data in such a way, executives can make data-driven programming decisions to optimize their content strategy and potentially increase their subscriber base.
Thirdly, demand data can be used to make informed acquisition decisions. For instance, the demand data on Cidade Alerta in the UK can help TV executives to determine the value of the show and whether it's worth acquiring for additional distribution. TV executives can also use demand data to determine which content genres are resonating with their audience and acquire titles that are in high demand to drive audience engagement on their platforms.
Finally, demand data can inform distribution decisions. For example, analyzing the demand for "Cidade Alerta" can help TV executives understand which platforms to target for distribution of the show. Additionally, examining the global demand data for the show can guide decisions on where to expand distribution efforts globally.
In conclusion, demand data is a powerful tool that entertainment executives across various sectors can use to make informed decisions concerning content valuation, programming, acquisition, and distribution. By evaluating trends in demand, executives can make data-driven decisions and optimize their content strategy to attract and retain their audiences.
Cidade Alerta's travelability to the United Kingdom in the last 30 days is 7%, which means that the audience demand for Cidade Alerta is 7% of the demand in its country of origin, Brazil. Click through to another market to discover how well Cidade Alerta travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RecordTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cidade Alerta, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Cidade Alerta in the United Kingdom. We provide our partners with deep content expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.