The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive tasked with making data-driven decisions, demand data can provide you with valuable insights that can help inform your content valuation, acquisition, distribution, and programming decisions. Let's take the example of "Citadel" in the United Kingdom over the last 30 days to see how demand data can be used to gain insights:
- Content valuation: Demand data helps to evaluate the worth of a show. Using demand data, you can calculate the worth of a title to any platform in any region. "Citadel" has a demand of 5.5 times the average show in the UK over the last 30 days. This demand data enables executives to quantify the platform-specific marginal revenue contribution and how the show drives engagement across the rest of the catalog.
- Distribution decisions: Demand data helps executives to map local whitespaces. Executives could look at the most popular genres in local markets to inform distribution decisions. For example, "Citadel" is particularly popular in Bulgaria and China, with outstanding levels of demand in both markets.
- Programming decisions: Demand data helps executives to understand what their current audience likes and to optimize upcoming content for success. Additionally, demand data helps to uncover under-monetized titles that have the potential to be profitable in different markets. "Citadel" has increased in audience demand by 20.6% in the United Kingdom over the last month.
- Acquisition decisions: Demand data provides insights into what type of content exhibits opportunities to acquire or produce. Demand data can help answer questions such as, "Is the demand for this show increasing or decreasing over time?" or, "What shows are similar to "Citadel" and would therefore likely be popular with audiences?"
Furthermore, executives can use demand data to gain insights into the show's performance over a specified timeframe and across different regions, which could inform their content acquisition and valuation decisions. For example, demand data enables executives to map how popular the show is the world over and in local markets. Also, executives can look at how the show's demand is changing over time to see how well the show has been holding up since it premiered.
In conclusion, as an entertainment executive, if you want to make more informed content, acquisition, distribution, and programming decisions, the use of demand data can provide you with valuable insights. The insights gained from examining audience demand will, along with other factors, help you to make a better-informed decision about the worth of a TV series, how effective its marketing campaign is and how to budget for success and global market expansion.
Citadel's travelability to the United Kingdom in the last 30 days is 71%, which means that the audience demand for Citadel is 71% of the demand in its country of origin, United States. Click through to another market to discover how well Citadel travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Citadel), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Citadel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Citadel, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been changed on March 18, 2024, 12:45 p.m. PST using global television demand data from Parrot Analytics for Citadel in the United Kingdom. We provide our partners with valuable TV industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.