The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a crucial tool for decision-makers in the entertainment industry as it enables strategic content-related and distribution decisions. Parrot Analytics' content valuation system is primarily based on the demand data of a particular program. "City on a Hill" is an excellent example of how demand data can be used to make informed content-related choices. In the United Kingdom, the show has 4.1 times the audience demand as compared to the average show over the last 30 days. The show has a percentile rank of 95.7% in the Drama genre, which means that it has higher demand than 95.7% of all Drama titles in the UK.
The first step in using demand data to make informed content decisions is to examine the performance of a particular program, as shown by examining "City on a Hill." With a steady increase in demand over the last 30 days, the show has been gaining popularity. The show's peak rank in the UK was number 811, moving up 201 spots in March, indicating an increase in demand. Decision-makers can use demand data to evaluate the show's performance in the UK, particularly for program acquisitions related to specific markets in which the series will perform exceptionally well, as in the case of "City on a Hill" in the UK.
The Parrot Pulse provides additional insights into the global performance of a show across six dimensions, including worldwide audience demand, travelability, and franchisability. The show has good worldwide demand across all platforms, but its travelability is only okay. This data can inform decisions about the potential for global expansion of the show.
Demand data also assists in developing a program that caters to the audience's preferences, as seen in the audience's interest in shows like "The Rookie," "NCIS: Los Angeles," and "Evil." The show's demand growth in late March can indicate a specific interaction with events or audience preferences and can inform future content decisions. Decision-makers can use demand data to tailor programs to audience preferences to meet their needs better.
Longevity, momentum, franchisability, and reach are additional dimensions that aid in determining the show's potential success. "City On A Hill" has good longevity, indicating that the program maintains its popularity over time. Momentum is also good, indicating that the show is gaining popularity or is already popular globally. Franchisability is okay, indicating that a program can be developed as a spin-off or franchise. In addition, since the show has good reach (the number of people expressing demand for the show), it has the potential to attract new subscribers to the platform.
Comparing the show's performance on a 1-year rolling basis to the last 30 days can provide valuable insight into whether the changes in demand for a specific program are stable or increase in short-term periods. In the case of "City on a Hill," the show's performance peaked in the last 30 days, indicating an increase in popularity in the UK and beyond.
In addition, examining the global markets where the show is in high demand allows producers to determine which international markets might be good examples for the show's future expansion. Overall, using demand data, as exemplified by the case of "City on a Hill," can inform every aspect of a program's lifecycle from development through distribution and international expansion.
City On A Hill's travelability to the United Kingdom in the last 30 days is 104%, which means that the audience demand for City On A Hill is 104% of the demand in its country of origin, United States. Click through to another market to discover how well City On A Hill travels internationally.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. City On A Hill), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s City On A Hill is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for City On A Hill, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for City On A Hill in the United Kingdom. We provide our partners with smart TV industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.