The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making decisions around content acquisition, programming, and distribution. This is where demand data comes in, as it can help you make more informed decisions that are based on audience preferences and behaviors. Parrot Analytics provides a demand-based content valuation system that can help value any title, to any platform, in any region. Let's take a look at how the demand data we have for "Clique Dimanche" in the United Kingdom for February 2024 can inform your content decisions:
1. Content valuation using demand data: By analyzing the demand data, you can get insights into the show's popularity and potential value to your platform. In this case, "Clique Dimanche" has a good level of audience demand, with demand increasing recently. Additionally, the show moved up in its rank by 204 spots during February in the United Kingdom, and ranks at the 97.4th percentile in the talk-show genre. These metrics all indicate that the show has potential value. Furthermore, travelability for "Clique Dimanche" is poor, which means that it may not perform as well in international markets. Longevity is okay, indicating that audience demand is maintained over time. Finally, franchisability (spin-off potential) is poor, while reach (the number of people expressing demand for a show) is okay. By considering all these metrics, you can make more informed decisions on whether to acquire, distribute, or produce this show.
2. Optimal release strategy and pricing: Demand data can help you optimize your release strategy and pricing. In the case of "Clique Dimanche", demand for the show spiked in late February 2024 in the United Kingdom. This could indicate that a release or promotional campaign around that time would be optimal. Furthermore, the show outperforms the demand of the average TV show (1x) in each of the global markets where it is most in demand, which could indicate potential for a successful international release strategy.
3. Subscriber acquisition and retention: By analyzing the demand data for "Clique Dimanche", you can identify titles that will help you acquire and/or retain subscribers. For instance, since audience demand for the show has been increasing in the United Kingdom, acquiring or promoting the title could help you generate buzz and bring on new subscribers. Additionally, by examining the top 10 global markets where "Clique Dimanche" is most in-demand, you can consider entering these markets and utilizing the show's popularity to acquire and retain subscribers.
4. Competitive benchmarking: Comparing the performance of "Clique Dimanche" to other titles available on the market can inform competitive benchmarking. In this case, "Clique Dimanche" has 3.9 times the audience demand of the average show in the United Kingdom over the last 30 days, which is higher than 8.6% of all TV shows. By comparing this performance to other talk-show titles in the United Kingdom, you can identify/compare titles that outperform or underperform in the genre.
5. Mapping local whitespaces: You can use demand data to identify popular genres in your local market. In the case of "Clique Dimanche", it performed well in the United Kingdom and other markets such as Canada, Germany, and Italy, indicating that talk-show content with a similar format to "Clique Dimanche" may be popular in these markets.
In conclusion, demand data can be used to inform a variety of content decisions, from content valuation, optimal release strategy and pricing, to subscriber acquisition and retention, competitive benchmarking, and mapping local whitespaces. By utilizing tools such as Parrot Analytics' demand-based content valuation system, entertainment executives can make more informed decisions that are aligned with audience preferences and behaviors.
Clique Dimanche's travelability to the United Kingdom in the last 30 days is 15%, which means that the audience demand for Clique Dimanche is 15% of the demand in its country of origin, France. Click through to another market to discover how well Clique Dimanche travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canal+‘s Clique Dimanche is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canal+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Clique Dimanche, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Clique Dimanche in the United Kingdom. We provide our partners with deep OTT expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.