The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The use of demand data can help entertainment executives make informed content, acquisition, distribution, and programming decisions. Looking at the show "Cobra" in the United Kingdom in March 2024 as an example, we can see how demand data provides valuable insights.
One of the primary uses of demand data is content valuation. By using demand data, executives can determine the value of a title to a platform in any region. For instance, using Parrot Analytics content valuation system, executives can reveal the dollar value contribution of any title to any platform. By assessing a TV series' ability to drive subscriptions and mitigate churn, demand data can help executives estimate the ROI a specific title will bring to any platform.
Another use of demand data is to understand the global popularity of a TV show. By understanding what content is most popular in different markets, executives can make informed decisions regarding their portfolio of content. Looking at "Cobra" in the United Kingdom, we can see that it has 6.6 times the audience demand of the average show in the country over the last 30 days. This indicates that demand for the show in the UK is good, and it has higher demand than 97.3% of all drama titles in the UK during March.
Demand data can also help inform content decisions by exploring what other shows fans of a particular title also like. For "Cobra," we can see that fans of the show also enjoy "The Late Show With Stephen Colbert," "Hell's Kitchen," "The Real Housewives Of Potomac," and others. This information can help executives make more informed decisions about what types of content to acquire or produce.
By examining the top 10 global markets where "Cobra" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each of these markets. The United Kingdom is "Cobra"'s number one market globally, with good audience demand of 2.5x. Ranked second is Australia, where demand is also good. This information can be useful to guide distribution and marketing decisions to maximize a title's success in those markets.
Demand data also provides valuable insights into a TV show's overall performance. For instance, demand for "Cobra" in the UK has been decreasing lately, by 14.5% during March, indicating the need for a new marketing campaign or promotional push. However, the showing of a spike in audience demand for "Cobra" in late March suggests potential for new viewership and continued success.
Finally, demand data is also useful for understanding a TV show's performance over a longer period. By examining the performance of "Cobra" on a 1-year rolling basis compared to the past 30 days, we can see an increase in popularity, with a peak demand of 9.0 times the average in both time frames. This shows that the show is gaining audience interest and establishing long-term demand.
In conclusion, demand data provides a wealth of valuable insights for entertainment executives across different sectors. By using demand data, executives can make informed decisions about content valuation, acquisition, distribution, programming, and more, maximizing their investment in content and increasing their odds of success.
This is Cobra's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Cobra travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Sky One, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Cobra.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Cobra from partners like Sky One.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Cobra? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Sky One to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Sky One by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Cobra. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Sky One to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cobra), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sky One by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Cobra, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sky One‘s Cobra is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cobra, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Cobra in the United Kingdom. We provide our partners with meaningful OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.