The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to acquire, distribute, or produce content, you need to know what your audience wants to watch so you can make informed decisions. To do this, you need to have access to data that can help you understand audience demand. Parrot Analytics is a leader in providing this data, and we can help you make informed decisions. One example of how Parrot Analytics can help is with "College Romance."
Firstly, demand data can help you with content valuation. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Content valuation helps in financial decisions associated with content, such as the show's budget, advertising, licensing, and distribution. Demand data enables quantifying the platform-specific marginal revenue contribution and how a show drives engagement across the rest of the catalog. It can also help calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions, and mitigate churn.
In the specific case of "College Romance," the show has good audience demand in the United Kingdom, with 2.1x the audience demand of the average show in that market. However, demand for the show has decreased over the last 90 days, indicating that the show's popularity may be on the decline. Using Parrot Analytics' demand data, you can determine how much this show is worth in the UK or in any other market, which can help inform licensing or acquisition deals.
Parrot Analytics' data can help you make more informed decisions by looking at who your audience is and what they like. For example, other shows that fans of "College Romance" also like are "The Flight Attendant," "Monster: The Jeffrey Dahmer Story," "Scoop," and "Superstore." This kind of information can guide content acquisition, production decisions, and marketing strategy. It can also help with subscriber acquisition if you buy titles that appeal to a broad audience, or subscriber retention if you buy titles that keep your current audience happy.
Demand data can also help with decisions concerning supply and demand. For example, it can help you identify opportunities to acquire or produce content in the romance genre, which is where "College Romance" ranks in the 96.2nd percentile in the United Kingdom. It can also help you identify where in the world your show is most in demand, and where there may be room to fill gaps in the market by creating content that meets local audiences' preferences. Additionally, you can use demand data to identify trends and patterns in genre preferences, which can help inform content development.
In terms of distribution and programming decisions, demand data can help you choose which platforms to target with your content. It can help you understand how a particular title will cascade across a platform's programming slate. You can also use the data to benchmark your content against other titles, to understand how well it's performing relative to competitors. Finally, you can use demand data to make strategic decisions around release strategy and pricing, depending on how well your content resonates with the audience.
In conclusion, Parrot Analytics offers entertainment executives the opportunity to make more informed decisions by providing accurate and reliable demand data. By examining the demand data of a show like "College Romance," executives can understand audience preferences, identify market trends, and make data-driven decisions about acquisition, distribution, and content investment. Ultimately, demand data empowers entertainment executives to make informed choices which will drive business growth.
College Romance's travelability to the United Kingdom in the last 30 days is 10%, which means that the audience demand for College Romance is 10% of the demand in its country of origin, India. Click through to another market to discover how well College Romance travels internationally.
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Acquire the best shows from partners such as SonyLIV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. College Romance), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SonyLIV‘s College Romance is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SonyLIV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for College Romance, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for College Romance in the United Kingdom. We provide our partners with valuable subscription-video-on-demand workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.