The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an executive in the entertainment industry, you want to know how in-demand the content you’re producing, distributing or acquiring is and how its demand fluctuates over time.
Using Parrot Analytics’ demand data, we can provide valuable insights like this for TV series such as "Coupling". With 2.1 times the audience demand of the average show in the United Kingdom over the last 30 days, demand for "Coupling" is good. Only 8.6% of all TV shows have this level of demand. Compared to its demand of 1.8 times the average over the last 90 days, demand for this show has been increasing recently. "Coupling" achieved the peak rank of #1481 in the United Kingdom, although it experienced a rank drop of 155 spots during the month of March 2024. While demand decreased by 3.6% in March, demand spiked towards the end of the month.
Coupling's performance in the United Kingdom is strong, as it scored 1.8x the audience demand of normal content. When looking at other markets, the show is performing "okay". Examining the top 10 global markets where "Coupling" is most in-demand, we find that the UK is its number one market globally, with a good audience demand of 1.8x. The show outperforms the demand of the average TV show (1x) in each of these markets. This could be an excellent indicator of whether a show is worth investing further into production or distribution.
Determining the audience’s preferred genres and perceptiveness can prove profitable for many another downstream departments in this industry. For instance, "Coupling" interestingly ranks at the 96.2th percentile in the romance genre in March. Executives can use propensity analysis for content and quantify how much more a particular romantic comedy might perform relative to other romantic comedies. This can be pivotal for the selection of TV series to produce or acquire.
Parrot Analytics' demand data can also assist with content valuation by determining how much the content is worth to another streaming or pay TV platform. It reveals the dollar value contribution of any title to any platform in any region.
Lastly, the insights derived from audience demand can inform the ideal acquisition of content, programming decisions, and distribution agreements. The strong audience demand during the end of March for "Coupling" could provide insights into the optimal release strategy for a show. Also, demand data can be factored in at the programming level to inform decisions like whether to renew or cancel a series based on its sustained demand. Executives can better weigh and compare the audience response to a show against other titles in the same genre, as well as other factors like cost and feasibility.
This is Coupling's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Coupling travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. BBC Two, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Coupling), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Coupling, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Coupling is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Coupling, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for Coupling in the United Kingdom. We provide our partners with meaningful television series competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.