The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you constantly face decisions on what television shows to produce, acquire, distribute, or program. These decisions have to be informed and data-driven since understanding the demand for the content is key to making the right decision. Parrot Analytics' demand data analysis tool offers entertainment businesses and professionals key insights into their audience's preferences, which can help them make more informed decisions. Below we take the insights from the analysis of "Cuckoo" to demonstrate how demand data can help your business in making content decisions.
Using demand data analysis for content valuation can help you answer essential questions about your content. For instance:
-What is the value of a content library to a platform over time?
-How much can you spend on a show while still achieving a return on investment?
With 2.2 times the audience demand of the average show in the United Kingdom over the last 30 days, it shows that "Cuckoo" has good demand. The demand data analysis shows that compared to its demand of 2.2 times the average over the last 90 days, demand for this show has been decreasing in recent times. Therefore, this trend should be monitored closely to understand if it's temporary or continuous.
Looking at the demand metrics of "Cuckoo" in the drama genre, in March, it was at the 92.0th percentile. This indicates that "Cuckoo" has a higher demand than 92.0% of all drama titles in the United Kingdom. This is valuable information when making programming and acquisition decisions, since the show is in high demand.
Using demand data to understand audience preferences and behavior is another benefit of demand data analysis. For instance, the shows that fans of "Cuckoo" also like are "What We Do In The Shadows", "Letterkenny", "Him & Her", "Community", "Peep Show", "Planet Earth III", "Impractical Jokers", "Curb Your Enthusiasm" and "Happy Endings". This information could be useful when making programming or acquisition decisions, as these shows share a similar audience demographic as "Cuckoo", and it allows you to gain insights into audience preferences.
Additionally, the demand data can indicate momentum by examining the increase or decrease in audience demand. Demand spiked in mid-March 2024 for the United Kingdom, which could have been due to a marketing campaign or another specific reason. Hence identifying the cause of the spike in demand would enable executives to replicate it in the future.
Understanding franchise potential is also essential to gain insights into the spin-off potential of a show. For instance, the franchisability (spin-off potential) of "Cuckoo" was poor, indicating that it may not have the potential to be developed into a spin-off or franchise. This data is crucial if you are considering investing more resources to provide spin-offs or franchises.
Demand data can be used to inform optimal release strategy and pricing, defined as how to launch a show to guarantee its success. "Cuckoo" has decreased in audience demand with a decrease of 20.6% during March 2024, which indicates that there may be an issue with the marketing strategy for this show that needs to be addressed.
Lastly, by examining the top ten global markets where "Cuckoo" is in demand reveals insights into travelability, the show's potential to travel beyond its home market. Examining the show's performance in each top market enables the understanding of its demand relative to that market. Therefore, "Cuckoo" was ranked number one in the United Kingdom but was okay in terms of demand in each of the other markets analyzed.
In conclusion, meaningful insights into "Cuckoo" have been obtained from demand data analysis, emphasizing the importance of using demand data to make informed decisions when developing, acquiring, distributing or programming content. Demand data analysis can provide entertainment executives with metrics to answer essential industry questions, inform audience preferences and behavior, identify trends and strategies for marketing campaign, and enhance global performance.
This is Cuckoo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Cuckoo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Cuckoo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cuckoo, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Cuckoo in the United Kingdom. We provide our partners with smart television industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.